About Southeast Tourism Society
Southeast Tourism Society (STS) is dedicated to improving the economic vitality of the Southeast by uniting all segments of the travel and tourism industry.
Industry Numbers
In 2021, domestic travel within the U.S. totaled 560 million person-trips and international visitors totaled 32 million.
Both domestic and international travelers spent nearly $1.1 trillion in the U.S.
The economic impact of visitor guide requests from the Escape to the Southeast Travel Guide website is nearly $1 million.
EscapetotheSoutheast.com 
Escape to the Southeast has an expansive audience due to its print presence within travel offices, as well as its interactive website where guests can learn more while planning their vacation. The print and digital advertising options, in addition to corresponding social media content, broaden the audience demographic versus limiting to a specific age or generation of travelers.
The Escape to the Southeast Travel Guide has a distribution of 30,000 that includes:
• 588 AAA Travel Offices
• 237 Hotels in the Southeast
• 47 Armed Forces Travel Agencies
• 13 Consumer Travel Shows
• 62 Leisure Travel Agencies
• 56 Visitor Centers in the Southeast
Since launching the Escape to the Southeast Travel Guide website, more than 2 million visitors have viewed 9 million pages and generated almost 100,000 requests for Southeast Travel Literature.
Opportunities Available in Print and Online
Escape to the Southeast Travel Guide is a proud recipient of the 2022 MarCom Platinum Award
MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals.
Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,500 print and digital entries are submitted from dozens of countries.