Display Advertising Digital Edition Direct Mail MLE Profiles Marketplace

Advertise with us

TRAA’s National Membership Directory and Buyers’ Guide is a widely-respected and trusted source of information in the industry. By advertising in this directory, you’ll have the opportunity to showcase your products or services to a highly-targeted audience of towing business owners, managers, and equipment purchasers.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

Extend your print advertising investment with the unique benefits of digital media.

GTxcel’s digital edition platform allows members to engage with their publication at home or on the go. Produced as a pure digital replica of the print edition, the page view in GTxcel allows you to engage with product and service listings or member information in the format it was intended.

With the option to view in a 1-page or 2-page format and ability to identify zoom level, GTxcel allows you to determine your best preferred reading experience. Also included is the ability to pull a PDF of the publication, or search by keyword to find specific listing details in one or across all of an association’s publications.

Floating Banner (Bottom)

The Floating Banner ad appears at the bottom of the screen and will remain on all pages throughout the Page View until closed out.

Leaderboard (Top)

The Leaderboard ad appears on screen at all times throughout the Page View.

Sponsorship (Standard, Max or Video)

The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Bellyband

The Bellyband ad is placed on top of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Rectangle

The Rectangle ad appears at the bottom of the table of contents. The ad is on screen at all times throughout the Page View.

Full Page Digital
Insert/Outsert

Digital insert ads can be placed between key articles in the Page View, or placed at the back of the digital edition (as a Digital Outsert). Insert/Outsert section is also accessible directly from Table of Content.

Pop-up Ad
(Standard or Video)

Digital pop-up ads or Video can be placed on top of key pages in the digital edition’s Page View, with the option to read and close out in order to read the page behind it.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Go beyond the publication

Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which the publication is mailed. Whether you are promoting an event, a new product, or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.

Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.

Member Listing Enhancement

Increase the visibility of your business in the National Membership Directory & Buyers’ Guide by enhancing your standard member listing. Adding your company’s logo and additional company information to your listing makes it stand out from other towing companies and shows support for TRAA. If you do not have a logo, speak with your Naylor account executive about adding a graphic to your listing. Distinguish your member listing in the National Membership Directory & Buyers’ Guide. To participate contact us today to learn how you can get involved. Don’t miss your chance to stand out in front of members who are responsible for recommending, specifying and purchasing products and services on behalf of their organizations.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Products and Services Listing

Members rely on our National Membership Directory & Buyers’ Guide as a key purchasing tool when searching for the products and services they use on a daily basis. Convey important information about your products and services to potential customers by including your company profile in this special section of our directory. Adding your logo will grab the attention of owners of towing and recovery
companies nationwide and enhance your company’s presence in the publication. Don’t miss out on this cost-effective opportunity to be featured for an entire year in the official publication.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Products and Services Marketplace

Our Products and Services Marketplace allows you to increase the visibility of your advertising message at a discounted rate. Companies choosing to take advantage of this opportunity will have their ads prominently displayed in the National Membership Directory & Buyers’ Guide. Make sure the owners of towing and recovery companies nationwide know about your company. Color ads will be placed within the first 32 pages of the publication.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Business Card Exchange

The Business Card Exchange section of our National Membership Directory & Buyers’ Guide allows you to pass your business card to every TRAA member in one easy, cost-effective step. Contact Naylor today to see how you can include your business card in this special section of the directory.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Current Rates (TRA-R0024)

Display Advertising - Full Color
1x

Double Page Spread
$5,249.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
11.75" x 8.75" Bleed; 10" x 7.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 5.75" x 8.5". For more information, please visit:
https://officialmediaguide.com/ros-specs

Full Page Full Color
$3,499.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
6" x 8.75" Bleed; 5.75" x 8.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 5.75" x 8.5". For more information, please visit:
https://officialmediaguide.com/ros-specs

2/3 Page Full Color
$3,039.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 4.916"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/2 Page Full Color
$2,229.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 3.666"
2.333" x 7.5"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/3 Page Full Color
$1,789.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 2.333"
2.333" x 4.916"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/4 Page Full Color
$1,309.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 1.666"
2.333" x 3.666"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/6 Page Full Color
$1,069.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

2.333" x 2.333"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/8 Page Full Color
$809.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

2.333" x 1.666"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

Display Advertising - Black and White

Full Page Black and White
$2,349.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
6" x 8.75" Bleed; 5.75" x 8.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 5.75" x 8.5". For more information, please visit:
https://officialmediaguide.com/ros-specs

2/3 Page Black and White
$2,069.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 4.916"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/2 Page Black and White
$1,519.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 3.666"
2.333" x 7.5"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/3 Page Black and White
$1,199.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 2.333"
2.333" x 4.916"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/4 Page Black and White
$909.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

5" x 1.666"
2.333" x 3.666"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/6 Page Black and White
$739.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

2.333" x 2.333"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

1/8 Page Black and White
$599.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

2.333" x 1.666"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/ros-specs

Premium Position Upcharges

Inside Advertiser Index
15%

Inside Back Cover
$560.00

Inside Front Cover
$560.00

Opposite Inside Front Cover
15%

Opposite President's Message
15%

Opposite Table of Contents
15%

Opposite TRAA Officers & Executive Committee
15%

Outside Back Cover
$790.00

Within Associate Members
15%

Within First Quarter
15%

Within Fourth Quarter
15%

Within Second Quarter
15%

Within Third Quarter
15%

Supplementary Charges

Artwork Creation
$125.00

Advertise with us

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

Extend your print advertising investment with the unique benefits of digital media.

Floating Banner (Bottom)

Leaderboard (Top)

Sponsorship (Standard, Max or Video)

Bellyband

Rectangle

Full Page DigitalInsert/Outsert

Pop-up Ad(Standard or Video)

Rates are net and per insertion. Reservation is on a first-come first-served basis

Go beyond the publication

Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.

Member Listing Enhancement

Rates are net and per insertion. Reservation is on a first-come first-served basis

Products and Services Listing

Rates are net and per insertion. Reservation is on a first-come first-served basis

Products and Services Marketplace

Rates are net and per insertion. Reservation is on a first-come first-served basis

Business Card Exchange

Rates are net and per insertion. Reservation is on a first-come first-served basis

Display Advertising - Full Color

1x

Display Advertising - Black and White

Premium Position Upcharges

Supplementary Charges

Full Page Digital
Insert/Outsert

Pop-up Ad
(Standard or Video)