Display Advertising Digital Edition Direct Mail MLE Marketplace

Advertise with us

The Directory of Members & Industry Resource Guide is distributed to top-level decision-makers in Virginia’s transportation construction industry. The guide serves as a key resource for our members throughout the year to find trusted association-backed companies to network with. It is a communication piece for advertisers like you to build and brand your company image within the transportation construction industry. Don’t miss your chance to reach key decision-makers.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

Extend your print advertising investment with the unique benefits of digital media.

GTxcel’s digital edition platform allows members to engage with their publication at home or on the go. Produced as a pure digital replica of the print edition, the page view in GTxcel allows you to engage with product and service listings or member information in the format it was intended.

With the option to view in a 1-page or 2-page format and ability to identify zoom level, GTxcel allows you to determine your best preferred reading experience. Also included is the ability to pull a PDF of the publication, or search by keyword to find specific listing details in one or across all of an association’s publications.

Floating Banner (Bottom)

The Floating Banner ad appears at the bottom of the screen and will remain on all pages throughout the Page View until closed out.

Leaderboard (Top)

The Leaderboard ad appears on screen at all times throughout the Page View.

Sponsorship (Standard, Max or Video)

The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Bellyband

The Bellyband ad is placed on top of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Rectangle

The Rectangle ad appears at the bottom of the table of contents. The ad is on screen at all times throughout the Page View.

Full Page Digital
Insert/Outsert

Digital insert ads can be placed between key articles in the Page View, or placed at the back of the digital edition (as a Digital Outsert). Insert/Outsert section is also accessible directly from table of contents.

Pop-up Ad
(Standard or Video)

Digital pop-up ads or Video can be placed on top of key pages in the digital edition’s Page View, with the option to read and close out in order to read the page behind it.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Directory of Members and Industry Resource Guide Digital Edition Sponsored Eblast

When each print edition of Directory of Members and Industry Resource Guide is distributed, an email is sent to all VTCA members and subscribers making them aware that the digital edition is available for viewing.

Enjoy the benefits of a targeted email blast:

Deliver your message directly to the inbox of decision-makers in the industry.
Frequently forwarded to others for additional exposure.
Directs visitors to the landing page of your choice to facilitate the purchasing process.
Exclusive Ad Space

Sample Example Only

eBlast Sponsor

Only one spot available – NO ROTATIONS
Located at the top of the email blast
Distributed with each edition of the magazine
640 x 100 pixels
Max file size 100kb
JPG only

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Go beyond the publication

Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which the Directory of Members & Industry Resource Guide is mailed. Guarantee your message gets exposure with a direct-mail piece shipped with the publication. Or, ensure readers interact with your message by wrapping it around the Directory of Members & Industry Resource Guide with a belly band. This exclusive position is only sold to one advertiser. Readers must detach the full-color belly band to access the publication, positioning your ad to be noticed.

Additional mechanical charges may apply (belly band, inserts, gatefolds). Sales representative will confirm net rates (insertion rate plus mechanical charge). Reservation is on a first-come, first-served basis.

Member Listing Enhancement

Upgrade your member listing in the Directory of Members & Industry Resource Guide by adding your company logo. By taking advantage of this opportunity, you ensure that your listing will attract attention and build recognition for your brand. Upgrade your listing by completing this form and returning it to your Naylor account executive.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Marketplace Options

Products and Services

This special section is designed to highlight companies that provide products and services to Virginia’s transportation industry. Showcase your company in full color to those who rely year-round on your products and services.

Work Zone Safety

VTCA considers work zone safety a foremost priority. Demonstrate your company’s commitment to safety by participating in our Work Zone Safety Marketplace. This full-color section of our directory is designed to showcase businesses like yours. Ensure that VTCA members are aware of your dedication to site safety.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Current Rates (VRB-D0026)

Marketplace - Full Color
1x

1/2 Page FC Marketplace - Products & Services
$1,689.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

7" x 4.583"
N/A
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)