CONTINUE TO BUILD YOUR BRAND beyond the AOC website, JEDonline.com and Defense Electronics Resource Guide through audience extension (also known as site retargeting). Studies show that brand awareness through repeat exposure drives purchasing relationships and now you can be omnipresent without having to do anything extreme or technical. With retargeting, your ad is served to AOC website, JEDonline.com and Defense Electronics Resource Guide site visitors as they frequent other sites across the web.