Display Advertising Digital Edition Direct Mail MLE Profiles

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Showcase your company to an influential group of food-manufacturing industry professionals! In addition to MWFPA members, the Membership Directory & Buyers’ Guide is distributed to outside food, agriculture, and safety associations throughout the U.S and Canada. MWFPA’s annual publication reaches key decision-makers such as CEOs, managers, and directors of food manufacturing companies.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

Food Processor Members

Our processor members are some of the largest and most powerful in the country. We appreciate the investment that our advertisers make with MWFPA and strongly encourage our members to do business with vendors that support our association. Members know that they can confidently select the quality products and services featured within the official resources of MWFPA. Our members process a diverse array of foods including beets, carrots, corn, beans, peas & carrots, potatoes, pork, beef, turkey, chicken, soups, sauces, fries, snack foods and much more.

Processor Members:

Birds Eye/Conagra
Brakebush Brothers
Bush Brothers & Company
Chippewa Valley Bean Company
Del Monte Foods
Fermented Food Holdings
General Mills
Hormel Foods
Lakeside Foods

Lodi Canning Company
McCain Foods
Nortera Foods USA
Ocean Spray Cranberries
OH SNAP! Pickling Co.
Red Gold
Seneca Foods
Sno Pac Foods
The Beckman & Gast Co.
Tyson Foods

Extend your print advertising investment with the unique benefits of digital media

GTxcel’s digital edition platform allows members to engage with their publication at home or on the go. Produced as a pure digital replica of the print edition, the page view in GTxcel allows you to engage with product and service listings or member information in the format it was intended.

With the option to view in a 1-page or 2-page format and ability to identify zoom level, GTxcel allows you to determine your best preferred reading experience. Also included is the ability to pull a PDF of the publication, or search by keyword to find specific listing details in one or across all of an association’s publications.

Run-of-Site (ROS) Ads

Maximizes visibility with exclusive Run-of-Site ads. The Leaderboard (Top), Leaderboard (Bottom), and Rectangle placements appear across every page of a digital edition for the entire issue cycle – including the Content Hub, Reading View, Page View, and all archived issues. When the next edition is published, placements refresh with newly sold ads.

Content Hub Exclusive Digital Ads

Own the Content Hub with exclusive placements designed for maximum exposure. The NavBar Sponsor Banner Ad and Content Hub Rectangle appear only within the Content Hub — the first stop for all digital edition traffic when a new issue is released.

Reading View – Per Issue Digital Ads

The following positions are purchased and placed on a per issue basis, and will remain on the designated issue that they were placed on for future navigation.

HTML5 Ad

This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Insert or Outsert (Medium, Large or Full Page)

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to target audiences. The video sponsorship is placed on its own page and is included as an item in the Table of Contents.

Mobile TOC Banner

On a desktop, the mobile TOC banner ad appears within the table of contents to the right of the magazine in the Reading View. The table of contents, and the TOC banner, appears after clicking/tapping on the Contents icon in mobile view. The top mobile banner appears after the 1st article. Subsequent mobile banners appear every 2 articles after.

Page View – Per Issue Digital Ads

The following positions are purchased and placed on a per issue basis, and will remain on the designated issue that they were placed on for future navigation.

Sponsorship (Standard, Max or Video)

The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Bellyband

The Bellyband ad is placed on top of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Full Page Digital Insert or Outsert

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Pop-up Ad or Video

Digital pop-up ad/video can be placed on top of key pages in the digital edition’s Page View, with the option to read/watch and close out in order to read the page behind it.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Direct Mail Opportunities

Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which the publication is mailed. Whether you are promoting an event, a new product or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.

Additional mechanical charges may apply (belly band, inserts, gatefolds). Sales representative will confirm net rates (insertion rate plus mechanical charge). Reservation is on a first-come first-served basis.

Member Listing Enhancement

Increase brand recognition of your business by adding highlights, company’s logo to your listing. Don’t miss your chance to stand out in front of members who are responsible for recommending, specifying and purchasing products and services on behalf of their organizations.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Company Profiles

The Company Profiles section is an easy-to-use resource highlighting companies by the category of service provided. The information listed in your profile gives our members compelling information they need to select your company’s product or service with confidence.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.