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                                                  About NAPFA

NAPFA is the leading association for Fee-Only financial advisors and represents a growing community of highly-trained practitioners that are committed to working in their client’s best interest. NAPFA members tend to service clients with a high net worth, and are a known, well-respected, and dependable segment of the independent advisory landscape.

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Over 60% of members are key decision-makers such as partners, principals, or owners of their respective firms.

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NAPFA members have an estimated purchasing power of $27 billion.

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More than 2 out of 5 members have over $100 million in assets under management.

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93% of members are independent financial advisors affiliated with a registered investment advisor (RIA).

Our Members are looking for you

Our members need a variety of services to meet their daily needs, including:

  • Mutual Funds/ETFs
  • Insurance Products (Life, LTC , health, guaranteed income, etc.)
  • 529 plan providers
  • Reverse mortgage services
  • Mortgage services
  • Trust services
  • TA MPs
  • Custodial Services
  • FinTech
  • Digital advice platforms
  • CRMs
  • Rebalancing software
  • Portfolio Management software
  • Practice Management
  • Compliance services
  • Marketing and Communications Support (websites, SEO, branding, etc.)
  • E & O insurance

Advertising Opportunities

NAPFA Advisor

The NEW NAPFA Advisor will deliver timely, accurate and actionable information for NAPFA members nationwide. Don’t miss your chance to reach key decision-makers.

Advertising on the National Association of Personal Financial Advisors website is a great way to reach member and nonmember visitors and reinforce your marketing message.


Build your brand beyond the through audience extension (also known as site retargeting). With retargeting, your ad is served to site visitors as they frequent other sites across the web.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.