About NAPFA

NAPFA is the leading association for fee-only financial advisors and represents a growing community of highly-trained practitioners that are committed to working in their client’s best interest. NAPFA members tend to service clients with a high net worth, and are a known, well-respected, and dependable segment of the independent advisory landscape.

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Over 60% of members are key decision-makers such as partners, principals, or owners of their respective firms.

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NAPFA members have an estimated purchasing power of $27 billion.

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More than 2 out of 5 members have over $100 million in assets under management.

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93% of members are independent financial advisors affiliated with a registered investment advisor (RIA).

Our Members are looking for you

Our members need a variety of services to meet their daily needs, including:

  • Mutual Funds/ETFs
  • Insurance Products (Life, LTC , health, guaranteed income, etc.)
  • 529 plan providers
  • Reverse mortgage services
  • Mortgage services
  • Trust services
  • TA MPs
  • Custodial Services
  • FinTech
  • Digital advice platforms
  • CRMs
  • Rebalancing software
  • Portfolio Management software
  • Practice Management
  • Compliance services
  • Marketing and Communications Support (websites, SEO, branding, etc.)
  • E & O insurance

Print and Online Opportunities

NAPFA Advisor magazine

NAPFA’s Advisor magazine delivers timely, accurate and actionable information for NAPFA members nationwide. Don’t miss your chance to reach key decision-makers.

Advertising on the National Association of Personal Financial Advisors website is a great way to reach member and nonmember visitors and reinforce your marketing message.

Reach leading fee-only financial advisors nationwide. Contact your Naylor account executive today!