Audience Extension

CONTINUE TO BUILD YOUR BRAND beyond the NAPFA website through audience extension which displays your ad to users who have already visited NAPFA’s site while they are visiting other sites across the web. Audience extension (also known as site retargeting) is a highly effective method of converting site visitors into purchasers, increasing your ROI and eliminating wasted impressions. 98% of consumers will leave a site without converting. Here is your chance to re-engage them with a completely new level of performance and insight.

 

EXTEND YOUR ENGAGEMENT with NAPFA’s already qualified audience by keeping your brand top of mind with leading financial service professionals. The NAPFA website has over 150,000 page views every year from NAPFA members and other industry professionals
that have a purchasing power of $25 billion.

All Packages Include:
  • Standard Month End Results
  • End of Campaign Performance Metrics
  • Customized Campaign Reporting
  • Campaign Optimization
  • Creative Optimization
  • Strategic Insights/Recommendations

How Retargeting Works

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Campaign Impression Goal
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Campaign Impression Goal
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Campaign Impression Goal
Rates are net. Reservation is on a first-come, first-served basis.
Current Rates (NAPFP9021) Next Year's Rates (NAPFP9022)
  • Display Advertising

  • Rate

  • Go Package - 12 months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 160 x 600; 300 x 250; 320 x 50; 728 x 90
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://officialmediaguide.com/prog-specs

  • Pro Package - 12 months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 160 x 600; 300 x 250; 320 x 50; 728 x 90
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://officialmediaguide.com/prog-specs

  • Pro+ Package - 12 months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 160 x 600; 300 x 250; 320 x 50; 728 x 90
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://officialmediaguide.com/prog-specs

  • Supplementary Charges

  • Artwork Creation
  • $100.00