NPC Exhibitor Opportunities
Engage the Principals Guiding the Future of Education
Exhibitors gain high-visibility placement throughout the conference along with dedicated time to engage directly with ~3,000 educators from around the world who support the success of PreK–12 students.
The exhibit hall is designed to foster meaningful conversations with principals, assistant principals, and school leaders actively seeking new solutions for their schools. Showcase your products, build relationships, and position your organization as a trusted partner in education.
View the Exhibitor Floor Plan.
BOOTH INFO
REGISTRATION
COST
10 x 10 Inline
2 Full Conference Registrations
$2,600
10 x 20 Booth
2 Full Conference Registrations
$5,200
10 x 10 Corner
2 Full Conference Registrations
$2,800
20 x 20 Booth
4 Full Conference Registrations
$10,400
ADD ON OPTIONS
*Additional $200 per corner.
*Additional $500 for a 10 x 10 premium booth located near the NASSP association booth.
*Additional Exhibit Only registrations can be purchased at $75. To attend general and breakout sessions, a full conference registration is required at the standard rate.
EXHIBIT HOURS
Sunday, February 7:
•Exhibit Hall Hours: 11:30 a.m. – 6:30 p.m.
•Dedicated Exhibit Hall: 11:30 a.m. – 12:30 p.m.
•Lunch in the Exhibit Hall: 12:30 p.m. – 2:00 p.m.
•Welcome Reception in the Exhibit Hall: 4:45 p.m. – 6:30 p.m.
Monday, February 8th:
•Exhibit Hall Hours: 9:30 a.m. – 2:00 p.m.
•Lunch in the Exhibit Hall: 12:30 p.m. – 2:00 p.m.
New this year: BEST IN SHOW People's Choice Awards
Put your best booth forward and create a memorable experience for attendees. They will be voting for you for the BEST IN SHOW People’s Choice Award. The Exhibit Booth contest winner chosen by attendees will receive a free 10×10 Premium Booth (valued at $3,100) and 2 registrations for the 2028 National Principals Conference. Winners will also be invited to the Membership Party on Monday, February 8.
Here are some tips to help you gain votes:
- Wow Factor: High-impact visuals and bold signage. Clear, immediate messaging, and attractive, consistent branding.
- Interactive Experiences: Live demonstrations and gamification to engage visitors.
- Active Staffing: Proactive, energetic staff who educate rather than just sell.
- Memorable Swag: Fun giveaways for attendees to remember you by.
Get ready for an enhanced experience that ensures more meaningful interactions and a greater return on investment!
Previous conferences featured over 150 exhibitors, including:
- Age of Learning
- AI for Education
- Along
- BCI Burke
- Boardworks Education
- Bookshark Virtual
- CharacterStrong
- Code.org
- e-Hallpass
- FlexPoint Education Cloud
- Forrest T Jones
- Franklin Covey
- HallPass by KIDaccount
- iCivics
- Landscape Structures
- Lysol
- Outline
- Pearson
- Responsive Classroom
- Savvas Learning Company
- SmartPass
- TalkingPoints
- Vape Educate
- Virco
- Wayfinder
Payments made with a credit card will be subject to a 3% fee.
NPC Sponsorship Opportunities
Bring Your Brand Into the NPC Experience
NPC sponsorships bring your brand into the moments that matter most at the conference.Through experiential activations and exclusive engagement opportunities, supporters connect directly with principals and school leaders from across the country.
Sponsoring NPC is an opportunity to showcase your solutions, build relationships, and align your brand with the future of school leadership.
Sponsorship
Cost
Receptions and Food & Beverages Sponsorships
Welcome Reception (6 available)
• 20 drink tickets to hand out at your booth
• Bar or food station placed near your booth (as best as possible)
• Cookie station in your booth during the reception
• Signage during the Welcome Reception directing attendees to your booth
• Report card passport participant (subject to availability)
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Mobile app sponsor inclusion
$10,000
Luncheon Sponsors (2 available, 1 per day)
• Logo placement in emails sent to luncheon attendees
• 2 complementary tickets to the luncheon
• Logo on luncheon welcome screens
• Opportunity to speak for 5 minutes during lunch (cannot be sales pitch)
• Opportunity to provide a branded gift to be placed at each guest seat during luncheon
• Report card passport participant (subject to availability)
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Mobile app sponsor inclusion
$4,000
Exhibit Hall Networking Lunch Sponsor (2 available, 1 per day)
• Signage directing attendees to your booth
• Sponsor collateral or giveaway placed at each table (sponsor to provide and distribute)
• Cookie or popcorn station in your booth during lunch
• Report Card Passport participant (subject to availability)
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Inclusion as a sponsor in the mobile app
$5,500
Exhibit Hall Morning Coffee Sponsor (2 available, 1 per day)
• Branded coffee sleeves and napkins featuring your exhibit booth number at coffee stations
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Inclusion as a sponsor in the mobile app
*Coffee will be in the exhibit hall on Monday, February 8
$4,000
Special Booth and Lounge Sponsorships
Activation Sponsor
NASSP will have planned activations in the exhibit hall that are TBD. Activations could be therapy dogs, massage chairs, maker stations, scavenger hunt, etc.
• Signage at the activation location
• Opportunity to leave materials
• Additional benefits may be tailored depending on the activation
TBD
Special Event Sponsorship
Leadership Networking Sessions (10–12 available)
• 2–4 minute speaking at the beginning of the session
• Sponsor name recognition on the signage or on the digital screen outside the session room
$1,500
Private Room Rental (up to 4 hours)
• Located in the Exhibit Hall for a stand-alone reception or meeting space.
• Exhibitor or sponsor to handle A/V and food and beverage on their own.
$1,000
Signage and Display Sponsorships – Open to those who can’t attend
Meter Boards
• Position your brand along the attendee journey with custom-branded directional signage placed throughout high-traffic areas of the conference venue.
$3,000 – Exhibitor/Sponsor
$3,500 – Non-Exhibitor/Sponsor
Floor Stickers
• Lead the Way With Impact. Capture attention in high-traffic walkways with branded floor graphics strategically placed at entrances, registration, and expo access points. This eye-level placement delivers repeated impressions while guiding attendees to key event areas.
Deadline: November 20, 2026
Exhibitor/Sponsor
$350 for one/$500 for two
Non-Exhibitor/Sponsor
$500 for one/$750 for two
Digital Sponsorships
Sponsored E-Blast to Attendees (3 available)
Available to exhibitors only, this exclusive e-Blast opportunity will help drive awareness with your custom message to attendees (approx. 3,000).
• Limited number available, 3 max
• Send dates, one per the following weeks: January 4, February 1, and February 8.
• Perfect for product launches and driving traffic to your booth
$3,000
Photo Booth (1 Available)
Have fun in the photo booth, one of the most visited attractions in the Exhibit Hall.
• Logo and booth number featured on the photobooth itself
• Logo featured on the bottom of the photos
• Creation of 3 backgrounds for the photos
• Report Card Passport participant (subject to availability)
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Mobile app sponsor inclusion
$8,000
Mobile App (Exclusive)
• Banner ad in mobile app with link to URL
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Mobile app sponsor inclusion
$4,000
Wi-Fi (Exclusive)
• Company name and booth number in the Wi-Fi password
• Report card passport participant (subject to availability)
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Mobile app sponsor inclusion
$6,000
Headphones for Exhibit Hall Spotlight Stages (1 available)
• Branded headsets used at our stages in the Exhibit Hall
• Welcome message/advertisement broadcast on the headset as guests wait for the presentation to begin
• Report Card Passport participant (subject to availability)
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Mobile app sponsor inclusion
$15,000
Portable Charger Kiosk
• Custom brand 24″ digital screen, charging kiosk, and 36 individual power banks
• Attendees become a walking advertisement with your brand in hand
• Provide brand exposure while also providing value for attendees
• Help attendees stay happy with fast charging technology
$5,500
Speaking and Session Opportunities (Limited Availability!)*
*Availability will be based on the conference schedule
General Session Sponsor (3 available)
• Provide seat drop at 1 general session (sponsor to provide and distribute)
• Provide 5-minute welcome remarks at the general session
$7,500
Sponsored Concurrent/Breakout Session (3 available)
• Must be a sponsor at a level of $5,000 or more to purchase this add-on
• Subject to approval
$5,000
Deadline: November 20, 2026
Sponsor a Concurrent Session
• 2-4 minute speaking at the beginning of the concurrent session
• Sponsor name recognition on the signage or on the digital screen outside the session room
• Inclusion of one slide in the presentation
$1,500
Spotlight Stage Session (14 available)
• 30 minutes on a Spotlight Stage during lunch and dedicated Exhibit Hall hours
• Must be an exhibitor or sponsor
Estimated Time Slots:
Sunday, February 7:
• 11:40 a.m. – 12:10 p.m. (x1 stage)
• 12:15 p.m. – 12:45 p.m. (x1 stage)
• 12:45 p.m. – 1:15 p.m. (x3 stages)
• 1:30 p.m. – 2:00 p.m. (x3 stages)
Monday, February 8:
• 12:30 p.m. – 1:00 p.m. (x3 stages)
• 1:15 p.m. – 1:45 p.m. (x3 stages)
$2,500
AND MORE!
T-Shirt (10 available)
• Add your logo on the official NPC t-shirt available for attendees to purchase at the conference.
• 2 NPC T-shirts
$2,500
Deadline: September 30, 2026
Show Tote Bag (1 available)
• Logo on the official NPC tote bag
• Sourced by NASSP
$12,000
Deadline: November 20, 2026
Lanyards (1 available)
• Logo on the NPC lanyard, worn by every attendee
• Sourced by NASSP
$9,000
Deadline: November 20, 2026
Bag Inserts (10 available)
• Put your message physically in the hands of your current and prospective education customers.
• Promote show special, new products, and/or booth location to all attendees in a very experiential way.
$1,500 – Exhibitors/Sponsors
$2,500 – Non-Exhibitors/Sponsors
Attendee Mailing List
Send your promotional material in advance or follow-up post-event to ensure your brand stays top of mind.
• Available to exhibitors only
• Choice of pre- or post- conference list
• NO emails, mailing addresses only
$1,500 each / $3,000 for both
Report Card Passport a la carte (available to the first 20 companies)
• Elevate your event engagement with our Exhibitor Passport program, where attendees collect stamps from participating booths, creating an interactive journey through the expo floor. Level up your passport sponsorship by offering an exciting prize (value of $250+) that you’ll announce at your booth, you’ll not only drive significant foot traffic but also create a memorable, interactive experience that sparks meaningful connections with potential clients and partners. Number of prizes limited to 3 exhibitor passport participants.
$500
Deadline: November 20, 2026
Build Your Own Sponsorship Package
Customize Your Impact! Want to maximize your presence and really stand out from the crowd?
Contact your Sales Representative to discuss a custom sponsorship!
Build Your Own Special Experience Package
Sponsored Experiences (chair massage area, fitness challenge, arcade lounge, morning yoga, evening tours and dinners, etc.) – Sponsor must source and coordinate the experience with the planning team. Subject to approval. NASSP will create signage and market appropriately.
