NPC Sponsorship Opportunities
Bring Your Brand Into the NPC Experience
NPC sponsorships bring your brand into the moments that matter most at the conference.Through experiential activations and exclusive engagement opportunities, supporters connect directly with principals and school leaders from across the country.
Sponsoring NPC is an opportunity to showcase your solutions, build relationships, and align your brand with the future of school leadership.
Sponsorship
Cost
Receptions and Food & Beverages Sponsorships
Welcome Reception (6 available)
• 20 drink tickets to hand out at your booth
• Bar or food station placed near your booth (as best as possible)
• Cookie station in your booth during the reception
• Signage during the Welcome Reception directing attendees to your booth
• Report card passport participant (subject to availability)
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Mobile app sponsor inclusion
$10,000
Luncheon Sponsors (2 available, 1 per day)
• Logo placement in emails sent to luncheon attendees
• 2 complementary tickets to the luncheon
• Logo on luncheon welcome screens
• Opportunity to speak for 5 minutes during lunch (cannot be sales pitch)
• Opportunity to provide a branded gift to be placed at each guest seat during luncheon
• Report card passport participant (subject to availability)
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Mobile app sponsor inclusion
$4,000
Exhibit Hall Networking Lunch Sponsor (2 available, 1 per day)
• Signage directing attendees to your booth
• Sponsor collateral or giveaway placed at each table (sponsor to provide and distribute)
• Cookie or popcorn station in your booth during lunch
• Report Card Passport participant (subject to availability)
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Inclusion as a sponsor in the mobile app
$5,500
Exhibit Hall Morning Coffee Sponsor (3 available, 1 per day)
• Branded coffee sleeves and napkins featuring your exhibit booth number at coffee stations
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Inclusion as a sponsor in the mobile app
Estimated Time Slots:
• Sunday, February 7: 9:30 a.m. – 11:30 a.m.
• Monday, February 8: 7 a.m. – 8:30 a.m.
• Tuesday, February 9: 10 a.m. – 11 a.m
$4,000
Activation Sponsorships
Therapy Dogs
Certified therapy dogs to soothe all conference attendees placed right in your booth during exhibit hall hours.
Sponsor benefits include:
• Therapy dogs placed in or near your booth (exact hours of therapy dogs TBD)
• Therapy Dogs
• Signage directing attendees to your booth
• Report card passport participant (subject to availability)
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Mobile app sponsor inclusion
$3,500
LEGO® Minifig Station
Attendees will create their own custom LEGO minifigures, encouraging them to follow their creative bliss while participating in a hands-on activity. Activation is designed and branded for your company and includes survey collection.
Sponsor benefits include:
• Logo on signage and bins at the activation
• Branded souvenir stickers and bags
• Mobile engagement and survey collection
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Mobile app sponsor inclusion
(LEGO base plate will be branded as National Principals Association. If sponsor would like a branded base plate or handheld sign, additional cost will incur.)
$8,000
Zen Den
A health and wellness experience that attendees will remember and want to go back to again and again.
Sponsor benefits include:
• Logo on signage at the activation
• Mobile engagement and survey collection
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Mobile app sponsor inclusion
$6,000
The Principal Vault: Share Your Story
The vault will be a space for principals to answer prompts and share their story. Videos will be captured and can be used by the sponsor.
Sponsor benefits include:
• Branded signage at the activation
• Opportunity to provide one or two questions for the vault
• Access to videos for corporate use
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Mobile app sponsor inclusion
$5,000
Headshot Lounge
A popular attendee activation offering complimentary professional headshots throughout the conference.
Contact your Naylor sales rep for more information and pricing
Special Event Sponsorship
Leadership Networking Sessions (10–12 available)
• 2–4 minute speaking at the beginning of the session
• Sponsor name recognition on the signage or on the digital screen outside the session room
$1,500
Private Room Rental (up to 4 hours)
• Located in the Exhibit Hall for a stand-alone reception or meeting space.
• Exhibitor or sponsor to handle A/V and food and beverage on their own.
$1,000
Signage and Display Sponsorships – Open to those who can’t attend
Meter Boards
• Position your brand along the attendee journey with custom-branded directional signage placed throughout high-traffic areas of the conference venue.
$3,000 – Exhibitor/Sponsor
$3,500 – Non-Exhibitor/Sponsor
Floor Stickers
• Lead the Way With Impact. Capture attention in high-traffic walkways with branded floor graphics strategically placed at entrances, registration, and expo access points. This eye-level placement delivers repeated impressions while guiding attendees to key event areas.
Deadline: November 20, 2026
Exhibitor/Sponsor
$350 for one/$500 for two
Non-Exhibitor/Sponsor
$500 for one/$750 for two
Digital Sponsorships
Sponsored E-Blast to Attendees (3 available)
Available to exhibitors only, this exclusive e-Blast opportunity will help drive awareness with your custom message to attendees (approx. 3,000).
• Limited number available, 3 max
• Send dates, one per the following weeks: January 4, February 1, and February 8.
• Perfect for product launches and driving traffic to your booth
$3,000
Photo Booth (1 Available)
Have fun in the photo booth, one of the most visited attractions in the Exhibit Hall.
• Logo and booth number featured on the photobooth itself
• Logo featured on the bottom of the photos
• Creation of 3 backgrounds for the photos
• Report Card Passport participant (subject to availability)
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Mobile app sponsor inclusion
$8,000
Mobile App (Exclusive)
• Banner ad in mobile app with link to URL
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Mobile app sponsor inclusion
$4,000
Wi-Fi (Exclusive)
• Company name and booth number in the Wi-Fi password
• Report card passport participant (subject to availability)
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Mobile app sponsor inclusion
$6,000
Headphones for Exhibit Hall Spotlight Stages (1 available)
• Branded headsets used at our stages in the Exhibit Hall
• Welcome message/advertisement broadcast on the headset as guests wait for the presentation to begin
• Report Card Passport participant (subject to availability)
• Sponsor logo recognition on the conference website
• Sponsor ribbons for booth staff
• Mobile app sponsor inclusion
$15,000
Portable Charger Kiosk
• Custom brand 24″ digital screen, charging kiosk, and 36 individual power banks
• Attendees become a walking advertisement with your brand in hand
• Provide brand exposure while also providing value for attendees
• Help attendees stay happy with fast charging technology
$5,500
Speaking and Session Opportunities (Limited Availability!)*
*Availability will be based on the conference schedule
General Session Sponsor (3 available)
• Provide seat drop at 1 general session (sponsor to provide and distribute)
• Provide 5-minute welcome remarks at the general session
$7,500
Sponsored Concurrent/Breakout Session (3 available)
• Must be a sponsor at a level of $5,000 or more to purchase this add-on
• Subject to approval
$5,000
Deadline: November 20, 2026
Sponsor a Concurrent Session
• 2-4 minute speaking at the beginning of the concurrent session
• Sponsor name recognition on the signage or on the digital screen outside the session room
• Inclusion of one slide in the presentation
$1,500
Spotlight Stage Session (14 available)
• 30 minutes on a Spotlight Stage during lunch and dedicated Exhibit Hall hours
• Must be an exhibitor or sponsor
Estimated Time Slots:
Sunday, February 7:
• 11:40 a.m. – 12:10 p.m. (x1 stage)
• 12:15 p.m. – 12:45 p.m. (x1 stage)
• 12:45 p.m. – 1:15 p.m. (x3 stages)
• 1:30 p.m. – 2:00 p.m. (x3 stages)
Monday, February 8:
• 12:30 p.m. – 1:00 p.m. (x3 stages)
• 1:15 p.m. – 1:45 p.m. (x3 stages)
$2,500
AND MORE!
T-Shirt (10 available)
• Add your logo on the official NPC t-shirt available for attendees to purchase at the conference.
• 2 NPC T-shirts
$2,500
Deadline: September 30, 2026
Show Tote Bag (1 available)
• Logo on the official NPC tote bag
• Sourced by NASSP
$12,000
Deadline: November 20, 2026
Lanyards (1 available)
• Logo on the NPC lanyard, worn by every attendee
• Sourced by NASSP
$9,000
Deadline: November 20, 2026
Bag Inserts (10 available)
• Put your message physically in the hands of your current and prospective education customers.
• Promote show special, new products, and/or booth location to all attendees in a very experiential way.
$1,500 – Exhibitors/Sponsors
$2,500 – Non-Exhibitors/Sponsors
Attendee Mailing List
Send your promotional material in advance or follow-up post-event to ensure your brand stays top of mind.
• Available to exhibitors only
• Choice of pre- or post- conference list
• NO emails, mailing addresses only
$1,500 each / $3,000 for both
Report Card Passport a la carte (available to the first 20 companies)
• Elevate your event engagement with our Exhibitor Passport program, where attendees collect stamps from participating booths, creating an interactive journey through the expo floor. Level up your passport sponsorship by offering an exciting prize (value of $250+) that you’ll announce at your booth, you’ll not only drive significant foot traffic but also create a memorable, interactive experience that sparks meaningful connections with potential clients and partners. Number of prizes limited to 3 exhibitor passport participants.
$500
Deadline: November 20, 2026
Build Your Own Sponsorship Package
Customize Your Impact! Want to maximize your presence and really stand out from the crowd?
Contact your Sales Representative to discuss a custom sponsorship!
Build Your Own Special Experience Package
Sponsored Experiences (chair massage area, fitness challenge, arcade lounge, morning yoga, evening tours and dinners, etc.) – Sponsor must source and coordinate the experience with the planning team. Subject to approval. NASSP will create signage and market appropriately.