Display Advertising Digital Edition Direct Mail MLE

Advertise with Us

Place your brand in front of Canadian tour operators who have an operating revenue of $8 billion annually by advertising in OMCA/MCC’s Group Tour Planner Canada (formerly known as the Membership Directory). This member publication is a vital resource accessed throughout the year as members are making their annual purchasing decisions.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

WHAT DO READERS THINK?

OVER 75% of readers admit to keeping the OMCA/MCC Group Tour Planner Canada (Directory) on hand for easy reference.

41% of respondents share that they use the OMCA/MCC Group Tour Planner Canada (Directory) as a purchasing guide.

OVER 60% of respondents share their OMCA/MCC Group Tour Planner Canada (Directory) with other readers.

*Statistics taken from the recent OMCA Readership Survey.

BECOME AN OMCA MEMBER TODAY!

One of the many benefits of joining OMCA is a 20% member discount available on all OMCA print and digital media.

Interested in becoming an OMCA member? For more information,
visit omca.com/join-omca or click on the button below.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

GTxcel’s digital edition platform allows members to engage with their publication at home or on the go. Produced as a pure digital replica of the print edition, the page view in GTxcel allows you to engage with product and service listings or member information in the format it was intended.

With the option to view in a 1-page or 2-page format and ability to identify zoom level, GTxcel allows you to determine your best preferred reading experience. Also included is the ability to pull a PDF of the publication, or search by keyword to find specific listing details in one or across all of an association’s publications.

Seamless reader experience: each digital edition includes streamlined navigation that allows users to easily switch between the HTML mobile-optimized Reading View and PDF replica-based Page View with no interruption.
Optimized ad placements for maximized results: our run-of-site ad placements will be seen no matter what issue or article a reader is on, for the duration of the sold issue, ensuring the best performance during peak reader engagement.

Centralized hub: the Content Hub of each digital edition serves as the initial gateway and archive to featured articles, past issues and additional association content feeds, with prime real estate for exclusive ad placements.
Consistent email promotion to drive readership: every digital edition issue is promoted to the association’s audience, with a marketing reminder email scheduled to encourage engagement from initial non-opens.

Run-of-Site (ROS) Ads

Maximize visibility with exclusive Run-of-Site ads. The Leaderboard (Top), Leaderboard (Bottom), and Rectangle placements appear across every page of a digital edition for the entire issue cycle – including the Content Hub, Reading View, Page View, and all archived issues. When the next edition is published, placements refresh with newly sold ads.

Content Hub Exclusive Digital Ads

Own the Content Hub with exclusive placements designed for maximum exposure. The NavBar Sponsor Banner Ad and Content Hub Rectangle appear only within the Content Hub — the first stop for all digital edition traffic when a new issue is released.

Per Issue Digital Ads

The following positions are purchased and placed on a per issue basis, and will remain on the designated issue that they were placed on for future navigation.

HTML5 Ad

This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Insert or Outsert (Medium, Large or Full Page)

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to target audiences. The video sponsorship is placed on its own page and is included as an item in the Table of Contents.

Mobile TOC Banner – Reading View

On a desktop, the mobile TOC banner ad appears within the table of contents to the right of the magazine in the Reading View. The table of contents, and the TOC banner, appears after clicking/tapping on the Contents icon in mobile view. The top mobile banner appears after the 1st article. Subsequent mobile banners appear every 2 articles after.

BECOME AN OMCA MEMBER TODAY!

One of the many benefits of joining OMCA is a 20% member discount available on all OMCA print and digital media.

Interested in becoming an OMCA member? For more information,
visit omca.com/join-omca or click on the button below.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Direct Mail

Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which the publication is mailed. Whether you are promoting an event, a new product, or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.

BECOME AN OMCA MEMBER TODAY!

One of the many benefits of joining OMCA is a 20% member discount available on all OMCA print and digital media.

Interested in becoming an OMCA member? For more information,
visit omca.com/join-omca or click on the button below.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Member Listing Enhancement

Products and Services Members and Supplier Members can guarantee their listing is found quickly and easily by adding a logo to the listing! Adding a logo is a cost-effective way to increase your presence in front of nearly 3 out of 4 motor coach and tour operators in Canada.

This opportunity is also available to Travel & Tour Operator Members.

Rates are net and per insertion. Reservation is on a first-come first-served basis

BECOME AN OMCA MEMBER TODAY!

One of the many benefits of joining OMCA is a 20% member discount available on all OMCA print and digital media.

Interested in becoming an OMCA member? For more information,
visit omca.com/join-omca or click on the button below.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Advertise with Us

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

*Statistics taken from the recent OMCA Readership Survey.

BECOME AN OMCA MEMBER TODAY!

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

Run-of-Site (ROS) Ads

Content Hub Exclusive Digital Ads

Per Issue Digital Ads

HTML5 Ad

Digital Insert or Outsert (Medium, Large or Full Page)

Digital Video Sponsorship

Mobile TOC Banner – Reading View

Sponsored Content

Rates are net and per insertion. Reservation is on a first-come first-served basis

BECOME AN OMCA MEMBER TODAY!

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Direct Mail

Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.

BECOME AN OMCA MEMBER TODAY!

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Member Listing Enhancement

Rates are net and per insertion. Reservation is on a first-come first-served basis

BECOME AN OMCA MEMBER TODAY!

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.