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The Road Explorer is OMCA’s  tri-annual flagship publication. Each issue provides readers with industry news, the latest in technology, articles about exciting travel destinations, and updates on the motor coach industry. Additionally, each edition includes special features highlighting the diverse membership of OMCA. Showcase your company today to an influential group of industry professionals! Reach private sector bus operators, inter-city bus lines and charter/coach tour companies in Ontario.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

Recently, we surveyed our readers and advertisers about how they prefer to read the magazine, as well as their business. Here's what we found:

OVER 36% of readers say they visited an advertiser's website after seeing the advertisement in The Road Explorer.

0 %

of readers enjoy reading The Road Explorer and find the content to be relevant to their current job.

OVER a third of readers say that they save the ads they see in The Road Explorer to reference later.

The Road Explorer Reader Testimonials

Often an article will be read all the way through, and elements can be applied to my task at hand. Reading The Road Explorer is always a benefit.

Anonymous
Survey Respondent

Current, up-to-date information and interesting reading.

Susan LeClair
Shoreline Tours

The Road Explorer provides the best networking for promoting your event or venue.

Anonymous
Survey Respondent

It’s a newsy piece informing member to member connections for future trip planning

Debbi Yantzi
Perspectives Eduscho Ltd
*Statistics were taken from the recent OMCA Readership Survey

BECOME AN OMCA MEMBER TODAY!

One of the many benefits of joining OMCA is a 20% member discount available on all OMCA print and digital media.

Interested in becoming an OMCA member? For more information,
visit omca.com/join-omca or click on the button below.

Current Rates (OMC-T0224)
  • Display Advertising - Full Color

  • Select Frequency

  • 4x

  • Double Page Spread FC
  • $4,820.00
  • Horizontal (W x H)
  • Vertical (W x H)
  • Square (W x H)
  • Units
  • Accepted File Types
  • N/A
  • 17" x 11.125" Bleed; 15.417" x 9.5" Live
  • N/A
  • Inches
  • All Adobe products with supporting files (links and fonts included/embedded)
Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

  • Full Page FC
  • $3,160.00
  • Horizontal (W x H)
  • Vertical (W x H)
  • Square (W x H)
  • Units
  • Accepted File Types
  • N/A
  • 8.625" x 11.125" Bleed; 7" x 9.5" Live
  • N/A
  • Inches
  • All Adobe products with supporting files (links and fonts included/embedded)
Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

  • 1/2 Page FC
  • $1,780.00
  • Horizontal (W x H)
  • Vertical (W x H)
  • Square (W x H)
  • Units
  • Accepted File Types
  • 7" x 4.583"
  • 4.583" x 7"
  • N/A
  • Inches
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://officialmediaguide.com/mag-specs

  • 1/2 Page FC Long
  • $1,780.00
  • Horizontal (W x H)
  • Vertical (W x H)
  • Square (W x H)
  • Units
  • Accepted File Types
  • N/A
  • 3.333" x 9.5"
  • N/A
  • Inches
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://officialmediaguide.com/mag-specs

  • 1/4 Page FC
  • $1,040.00
  • Horizontal (W x H)
  • Vertical (W x H)
  • Square (W x H)
  • Units
  • Accepted File Types
  • N/A
  • 3.333" x 4.583"
  • N/A
  • Inches
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://officialmediaguide.com/mag-specs

  • 1/8 Page FC
  • $720.00
  • Horizontal (W x H)
  • Vertical (W x H)
  • Square (W x H)
  • Units
  • Accepted File Types
  • 3.333" x 2.166"
  • N/A
  • N/A
  • Inches
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://officialmediaguide.com/mag-specs

  •  
  • Premium Position Upcharges

  • Centrespread
  • 15%
  • Inside Back Cover
  • $500.00
  • Inside Front Cover
  • $610.00
  • Opposite Inside Front Cover
  • 15%
  • Opposite Table of Contents
  • 15%
  • Outside Back Cover
  • $760.00
  • Within First Quarter
  • 15%
  • Supplementary Charges

  • Artwork Creation
  • $125.00
  • Index Listing
  • $20.00