Display Advertising Digital Edition Direct Mail Marketplace Sponsored Content Profiles Spotlight

Advertise With Us

Showcase your company to an influential group of industry professionals! Reach private sector bus operators, inter-city bus lines and charter/coach tour companies in Ontario.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

OVER 36% of readers say they visited an advertiser’s website after seeing the advertisement in The Road Explorer.

90% of readers enjoy reading The Road Explorer and find the content to be relevant to their current job.

OVER a third of readers say that they save the ads they see in The Road Explorer to reference later.

*Statistics were taken from the 2022 OMCA Readership Survey

The Road Explorer Reader Testimonials

Often an article will be read all the way through, and elements can be applied to my task at hand. Reading The Road Explorer is always a benefit.

Anonymous

2022 Survey Respondent

Current, up-to-date information and interesting reading.

Susan LeClair

Shoreline Tours

The Road Explorer provides the best networking for promoting your event or venue.

Anonymous

2022 Survey Respondent

It’s a newsy piece informing member to member connections for future trip planning

Debbi Yantzi

Perspectives Eduscho Ltd

Extend your print advertising investment with the unique benefits of digital media.

Our digital edition is mobile responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. Link to the landing page of your choice and maintain your presence on the digital issue for readers to reference at any time.

Switch between views with ease

Reading view (default): The HTML-based view of our publication, optimized for all devices. Scrolling articles automatically adjust for comfortable reading.
Page view: The digital replica of the publication. Flip through this digital book in either a 1 or 2-page format. Determine your preferred zoom setting for an optimal experience.

Leaderboard (all views)

The leaderboard ad appears on-screen in both the reading view and page view of the digital publication.

Rectangle (all views)

The rectangle ad is on the table of contents, appearing on-screen for all pages of the reading view and page view.

& TOC Mobile Banners (HTML reading view)

The TOC mobile banner appears in the table of contents, on-screen to the right of the publication on desktop and clickable on mobile in the reading view. The top TOC mobile banner will appear after the 1^starticle, and subsequent banners show every 3 articles.

In-Magazine Digital Options (HTML reading view)

These standalone ad options are placed between article pages on the HTML reading view of the digital publication and are visible on all device types.

HTML5 Ad

This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to  target audiences.

Digital Inserts

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Direct Mail and Belly Band Opportunities

Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which the publication is mailed. Whether you are promoting an event, a new product, or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.

Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.

Travel Highlights Marketplace

This special section showcases attractions, accommodations and restaurants throughout North America. We invite you to participate in this opportunity to give your company exposure to the tour planner, motor coach operator and travel agency members of the Ontario Motor Coach Association.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Advertorial

Advertorials are paid advertising messages that allow you to include a heading and editorial that describes your products or service, and your company’s contact information. Your advertorial will be placed next to your ad to draw attention to your company. Please send no more than 750 words of text, and submit the copy in a word file. Content must be approved by the OMCA prior to placement.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Profiles

The Profiles section in The Road Explorer is an easy-to-use resource highlighting companies by the category of service provided. Our members will use this section to reference accommodations that they will need throughout the year! Adding a profile is a cost-effective way to increase your presence in front of nearly 3 out of 4 motor coach and tour operators in Canada.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Destination Spotlight

Each issue of the Road Explorer features a different tour and travel destination. This is your cost-effective opportunity to enhance your visibility by being included in this special section of the magazine along with content related to your region or city. Each 1/6-page spotlight ad includes a 50-word company description, contact information and image of your choice (2.1667″ x 1.625″). Space is limited; only six advertisers are allowed in this special section each issue! Please contact your Naylor sales representative for more information on the current issue’s destination feature.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Current Rates (OMC-T0124)

Premium Position Upcharges

Centrespread
15%

Inside Back Cover
$500.00

Inside Front Cover
$610.00

Opposite Inside Front Cover
15%

Opposite Table of Contents
15%

Outside Back Cover
$760.00

Within First Quarter
15%

Supplementary Charges

Artwork Creation
$50.00

Index Listing
$20.00

Advertise With Us

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

*Statistics were taken from the 2022 OMCA Readership Survey

The Road Explorer Reader Testimonials

Extend your print advertising investment with the unique benefits of digital media.

Switch between views with ease

Leaderboard (all views)

Rectangle (all views)

& TOC Mobile Banners (HTML reading view)

In-Magazine Digital Options (HTML reading view)

HTML5 Ad

Digital Video Sponsorship

Digital Inserts

Rates are net and per insertion. Reservation is on a first-come first-served basis

Direct Mail and Belly Band Opportunities

Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.

Travel Highlights Marketplace

Rates are net and per insertion. Reservation is on a first-come first-served basis

Advertorial

Rates are net and per insertion. Reservation is on a first-come first-served basis

Profiles

Rates are net and per insertion. Reservation is on a first-come first-served basis

Destination Spotlight

Rates are net and per insertion. Reservation is on a first-come first-served basis

Display Advertising - Full Color

Select Frequency

4x

Premium Position Upcharges

Supplementary Charges