Audience Extension

CONTINUE TO BUILD YOUR BRAND beyond the Railway Association of Canada website through audience extension (also known as site retargeting). Studies show that brand awareness through repeat exposure drives purchasing relationships and now you can be omnipresent without having to do anything extreme or technical. With retargeting, your ad is served to railcan.ca site visitors as they frequent other sites across the web. 

The RAC website receives nearly 4,000 unique visitors every month. Our qualified audience is your chance to re-engage them with an audience extension campaign.. 

All Packages Include:
  • Standard Month End Results
  • End of Campaign Performance Metrics
  • Customized Campaign Reporting
  • Campaign Optimization
  • Creative Optimization
  • Strategic Insights/Recommendations

How Retargeting Works

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Campaign Impression Goal
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Campaign Impression Goal
Rates are net. Reservation is on a first-come, first-served basis.
Current Rates (RAC-P9021)
  • Display Advertising

  • Rate

  • Go Package - 60,000 Impressions
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 160 x 600; 300 x 250; 320 x 50; 728 x 90
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://officialmediaguide.com/prog-specs

  • Pro Package - 90,000 Impressions
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 160 x 600; 300 x 250; 320 x 50; 728 x 90
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://officialmediaguide.com/prog-specs

  • Supplementary Charges

  • Artwork Creation
  • $100.00