Website Display Advertising

railcan.ca

Advertising on the RAC website is a great way to reach member and non-member visitors and reinforce your marketing message. Audiences visit railcan.ca to learn about upcoming association events, discover ways to maximize their RAC membership, view the latest issues of Interchange magazine, and stay up to date with industry news and information. Advertising on railcan.ca offers several cost-effective opportunities to position your company as a leader in front of an influential group of railway industry professionals.

Features of RAC website advertising:
  • Cross-promoted in other RAC publications and communication pieces
  • Directs visitors to the landing page of your choice to expedite purchases
  • Year-round visibility reinforces brand recognition
  • Allows dynamic, time-sensitive promotion
On average, railcan.ca receives:
  • Over 4,746 unique visitors per month
  • More than 6,334 sessions per month
  • 14,062 page views per month
*Traffic numbers from Jan. 2020 – June 2020

Leaderboard

The leaderboard is run-of-site on RAC’s website. This position has a maximum of 6 rotations (728 x 90 and 320 x 50 pixels).

Custom Banners

Located on all sub-pages only. Two banner positions available with a total of 4 rotations maximum in each position (450 x 100 pixels).

Rates are net. Reservation is on a first-come, first-served basis.
Current Rates (RAC-W0021)
  • Display Advertising

  • Rate

  • Leaderboard - 12 Months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 728 x 90
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • Custom Banner - 12 months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 450 x 100
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • Supplementary Charges

  • Artwork Creation
  • $50.00