Targeted Advertising – Audience Extension
RAC serves close to 60 freight and passenger railway companies who frequent railcan.ca. Enhance any display campaign by re-engaging with this audience on a new level of customization and insight.
Stay at the forefront with proven tactics that target a qualified audience and maximize ROI from your efforts. Whether capturing quality leads, expanding brand recognition, emerging as an industry thought leader or extending your event presence, our data driven targeting allows you to segment key industry decision-makers and accelerate awareness through an omni-channel approach that reinforces your message and helps you achieve your marketing goals.
Over 50,000 brand-safe websites* included in our targeted advertising network
- Digital advertising will surpass an 80% share of total ad spend for the first time in 2025. eMarketer
- Targeted advertising spend accounts for more than 91.5% of all digital display advertising spend as of the end of 2024, and will continue to grow. eMarketer
- Buyers who regularly see a marketer’s banner as a result of their display advertising are 84% more likely to engage with that marketer and 32% more likely to shortlist them for a future purchase. TechTarget
*Site placements are examples, not guaranteed per campaign
Naylor offers a robust catalog of digital product solutions, including display, video, email, social and more that help target and engage with your audience at every stage of the sales funnel, creating a full marketing strategy that maximizes reach and results. Learn more about each product below:
Targeted Display
Targeted Display Blend is designed to boost any business seeking to get their message in front of their target market, any place at any time. Our Display product reaches the ideal market through a blend of proven targeting tactics, including site retargeting, behavioral, content, demographic, geographic and search targeting.
Geofencing
Geofencing: Targeting users in specific locations in specific time frames through a geofence tactic allows you to reach smaller, niche audiences through more high frequency advertising. By combining with site retargeting, geofencing is a great way to maximize event presence before, during and after association meetings and trade shows through two specific tactics:
- Geofencing Microproximity: Target people on their mobile devices based on where they are in real-time. This can be used in a specific show venue during key event dates to maximize exhibitor booth presence.
- Geofencing Device ID: Target people on their mobile devices based on exactly where they have been, up to 12 months in the past. This can be used to target last year’s attendees at an association event, as well as retarget users picked up through the Microproximity tactic for this year’s event.
Video Pre-Roll
Video Pre-Roll: Leverage the power of pre-roll advertising on video players across the web through 15 or 30 second video spots, coupled with precise targeting tactics including behavioral, demographic, geographic and site retargeting to increase both brand recall and intent to take action.
Native Advertising
Native Advertising: Seamlessly integrate your brand’s most engaging images and content into geographically and contextually relevant editorial using a single creative that dynamically adapts to match font and format.
Streaming Audio
Streaming Audio: Reach your target audience via behavioral, demographic and geographic targeting through any form of streaming audio that users engage with daily, including music, podcasts and more.
Facebook and Instagram
Facebook and Instagram: Leverage the power of two billion monthly Facebook users and 500 million daily Instagram users with some of the most precise audience targeting available today, including site retargeting and audience lookalike tactics.
YouTube Video
YouTube Video: Retarget and serve video ads to your ideal audience via geographically and contextually relevant videos watched on YouTube.
Local Search Engine Optimization (SEO)
Local Search Engine Optimization (SEO): Improve your business’ local visibility to drive foot traffic and phone calls. Expand your footprint by ranking higher locally while getting engaged with your customers. Local SEO packages are available via LocalOne, Local Standard and LocalPro.
Streaming TV
Streaming TV: Reach users on all of their screens as they view live or on-demand programming through any connected device. Streaming TV can target users via behavioral, demographic, geographic and site retargeting, and is leveraged across a mix of large and small mobile device screens. Streaming TV can also focus in on specific geofenced audiences, as well as remium, non-FAST (free ad-supported television) channels.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM): Place advertisements at the top of search engine result pages. Reach potential customers at the moment they search for relevant products or services online. SEM packages are available via Google and Microsoft Ads.
Please note the following campaign requirements:
- Targeted advertising via Programmatic Display, Geofencing and Native tactics require delivering a minimum of 10,000 impressions per month, to ensure an effective reach and frequency to your target audience.
- Targeted advertising via Programmatic Video Pre-Roll and Streaming Audio tactics require delivering a minimum of 40,000 impressions per month.
- Targeted advertising via Streaming TV tactics require delivering a minimum of 20,000 impressions per month.
- Targeted Email advertising can deliver to any number of email users per send based on how many users align with your targeted audience profile.
- Local Search Optimization campaigns require a minimum 6 month commitment.
- Search Engine Marketing campaigns require a minimum 3 month commitment, based on your ideal monthly spend level.
- Social Media via Facebook and Instagram campaigns require a minimum 3 month commitment, based on your ideal monthly spend level.