California’s nearly $9 billion rental industry includes these top four markets:
Industrial equipment rentals,
worth $4.2 billion and growing at 5.1% annually
Heavy equipment rentals,
worth $3.9 billion and growing at 2.9% annually
Party supply rentals,
worth $568 million and growing at 2.4% annually
Tool and equipment rentals,
worth nearly $240 million and growing at 2.4% annually
CRA READERSHIP DEMOGRAPHICS:
of respondents say they have visited an advertiser’s website after seeing an ad in CRA media and are more likely to consider purchasing products they see in CRA media
MORE THAN HALF
of respondents spend OVER $250,000 on products and services every year.
of respondents say they are involved in recommending products/services for purchasing, specifying products/services for purchasing and approving the purchase of products and services.
*Statistics from a recent CRA Readership Survey.
CRA MEDIA OPPORTUNITIES:
Rental Rally Magazine
CRA’s flagship publication, providing industry news and association updates.
Membership Resource Directory
Used as a year-round reference tool for members to find qualified suppliers.
Programmatic Advertising
Repeat exposure drives purchase behavior. Increase your reach beyond calrental.org by serving targeted advertising across the web.