Display Advertising Digital Edition Direct Mail

Advertise with us

By advertising in Rental Rally, you’ll have the opportunity to position your products or services directly in front of a targeted audience of rental business owners, managers, and equipment purchasers. With competitive rates and various advertising options to suit your needs and budget, you can effectively showcase your brand and drive sales in the highly competitive equipment rental market.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

0 %

of readers save their copy of Rental Rally to reference or pass it along to others after they are finished reading.

0 %

of readers rate the content on Rental Rally as high to very high.

OVER 0 %

of readers say that they know 1-5 people that read Rental Rally in addition to them.

“Rental Rally is one of the greatest publications to serve our Rental Industry on the market today!”

Jim Grasse

Survey Respondent

*Statistics were taken from the recent CRA Readership Survey

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

Our digital edition is mobile responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. Link to the landing page of your choice and maintain your presence on the digital issue for readers to reference at any time.

Switch between views with ease

Reading view (default): The HTML-based view of our publication, optimized for all devices. Scrolling articles automatically adjust for comfortable reading.
Page view: The digital replica of the publication. Flip through this digital book in either a 1 or 2-page format. Determine your preferred zoom setting for an optimal experience.

Leaderboard (all views)

The leaderboard ad appears on-screen in both the reading view and page view of the digital publication.

Rectangle (all views)

The rectangle ad is on the table of contents, appearing on-screen for all pages of the reading view and page view.

TOC Mobile Banners (HTML reading view)

The TOC mobile banner appears in the table of contents, on-screen to the right of the publication on desktop and clickable on mobile in the reading view. The top TOC mobile banner will appear after the 1^starticle, and subsequent banners show every 3 articles.

& Display Ad Package One

Includes Leaderboard and Top TOC Mobile Banner.

& Display Ad Package Two

Includes Rectangle and 2nd TOC Mobile Banner.

In-Magazine Digital Options (HTML reading view)

These standalone ad options are placed between article pages on the HTML reading view of the digital publication and are visible on all device types.

HTML5 Ad

This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to  target audiences.

Digital Insert / Outsert

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Full-Page Digital Insert with Video

Your message appears as a full page insert in between key articles. The video file will be placed on the bottom portion of the insert to enhance your message for target audiences.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Direct-Mail and Belly Band Opportunities

Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which the publication is mailed. Whether you are promoting an event, a new product, or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Current Rates (RIA-Q0324)

Display Advertising - Full Color
Select Frequency
4x

Double Page Spread FC
$3,729.50 $3,729.50 $3,169.50
$3,169.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
17" x 11.125" Bleed; 15.417" x 9.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

DPS FC Advertorial
$3,729.50
$3,729.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
17" x 11.125" Bleed; 15.417" x 9.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

Full Page FC
$2,579.50 $2,579.50 $2,189.50
$2,189.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
8.625" x 11.125" Bleed; 7" x 9.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

Full Page FC Advertorial
$2,579.50
$2,579.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
8.625" x 11.125" Bleed; 7" x 9.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

1/2 Page FC
$1,629.50 $1,629.50 $1,389.50
$1,389.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

7" x 4.583"
4.583" x 7"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/4 Page FC
$929.50 $929.50 $789.50
$789.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

4.583" x 3.333"
3.333" x 4.583"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/8 Page FC
$569.50 $569.50 $479.50
$479.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

3.333" x 2.166"
2.166" x 3.333"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

Display Advertising - Black and White
4x

Full Page
$1,549.50 $1,549.50 $1,319.50
$1,319.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
8.625" x 11.125" Bleed; 7" x 9.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

1/2 Page
$949.50 $949.50 $809.50
$809.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

7" x 4.583"
4.583" x 7"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/4 Page
$529.50 $529.50 $449.50
$449.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

4.583" x 3.333"
3.333" x 4.583"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/8 Page
$359.50 $359.50 $309.50
$309.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

3.333" x 2.166"
2.166" x 3.333"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

Premium Position Upcharges

Centerspread
15%

Inside Advertiser Index
15%

Inside Back Cover
$200.00

Inside Front Cover
$200.00

Opp Executive Director's Message
15%

Opposite Executive Director's Message
15%

Opposite Inside Back Cover
15%

Opposite Presidents Message
15%

Opposite Table of Contents
15%

Outside Back Cover
$350.00

Page 3
15%

Within First Quarter
15%

Within Fourth Quarter
15%

Within Second Quarter
15%

Within Third Quarter
15%

Supplementary Charges

Artwork Creation
$125.00

Index Listing
$20.00

Member Discount
10.00%

Advertise with us

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

*Statistics were taken from the recent CRA Readership Survey

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

Switch between views with ease

Leaderboard (all views)

Rectangle (all views)

TOC Mobile Banners (HTML reading view)

& Display Ad Package One

& Display Ad Package Two

In-Magazine Digital Options (HTML reading view)

HTML5 Ad

Digital Video Sponsorship

Digital Insert / Outsert

Full-Page Digital Insert with Video

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Direct-Mail and Belly Band Opportunities

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Display Advertising - Full Color

Select Frequency

4x

Display Advertising - Black and White

4x

Premium Position Upcharges

Supplementary Charges