Showcase your company to an influential group of port authority professionals through AAPASeaports Annual Magazine, which receives bonus distribution at AAPA’s annual conference.
Members receive a 5% discount on print rates!
Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis
Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.
Extend your print advertising investment with the unique benefits of digital media.
Our digital edition is mobile-responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. Link to the landing page of your choice and maintain your presence on the digital issue for readers to reference at any time.
Seamless reader experience: each digital edition includes streamlined navigation that allows users to easily switch between the HTML mobile-optimized Reading View and PDF replica-based Page View with no interruption.
Optimized ad placements for maximized results: our run-of-site ad placements will be seen no matter what issue or article a reader is on, for the duration of the sold issue, ensuring the best performance during peak reader engagement.
Centralized hub: the Content Hub of each digital edition serves as the initial gateway and archive to featured articles, past issues and additional association content feeds, with prime real estate for exclusive ad placements.
Consistent email promotion to drive readership: every digital edition issue is promoted to the association’s audience, with a marketing reminder email scheduled to encourage engagement from initial non-opens.
Run-of-Site (ROS) Ads
Maximize visibility with exclusive Run-of-Site ads. The Leaderboard (Top), Leaderboard (Bottom), and Rectangle placements appear across every page of a digital edition for the entire issue cycle – including the Content Hub, Reading View, Page View, and all archived issues. When the next edition is published, placements refresh with newly sold ads.
Content Hub Exclusive Digital Ads
Own the Content Hub with exclusive placements designed for maximum exposure. The NavBar Sponsor Banner Ad and Content Hub Rectangle appear only within the Content Hub — the first stop for all digital edition traffic when a new issue is released.
Per Issue Digital Ads
The following positions are purchased and placed on a per issue basis, and will remain on the designated issue that they were placed on for future navigation.
HTML5 Ad
This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.
Digital Insert or Outsert (Medium, Large or Full Page)
Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.
Digital Video Sponsorship
The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to target audiences. The video sponsorship is placed on its own page and is included as an item in the Table of Contents.
Mobile TOC Banner – Reading View
On a desktop, the mobile TOC banner ad appears within the table of contents to the right of the magazine in the Reading View. The table of contents, and the TOC banner, appears after clicking/tapping on the Contents icon in mobile view. The top mobile banner appears after the 1st article. Subsequent mobile banners appear every 2 articles after.
Sponsored Content
Publish a sponsored article of up to 2,000 words that is exclusive to the digital edition, appearing natively in the issue’s table of contents as an additional editorial piece. This position is available on limited basis pending association approval.
Rates are net and per insertion. Reservation is on a first-come first-served basis
Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.
Direct Mail - AAPA Seaports Annual Magazine
Go Beyond the Publication
Direct Mail – Go above and beyond to catch readers’ attention by placing a postcard inside the clear bag that Seaports Magazine is mailed in. Whether you’re promoting an event, a new product, your company or your entire product line – placing a direct mail piece in the polybag ensures tremendous exposure, tangibly called-out for your company.
Belly Band – Ensure your message is the first thing readers see by wrapping it around the magazine. Because readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.
Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.
Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.
CONTENT MARKETING OPPORTUNITIES
Position yourself as a leader in the industry! Include your instructional piece in AAPA Seaports Magazine and educate our members, draw attention to a recent study, highlight your white paper or publish an infographic. Draw upon your years of experience in the industry and provide knowledgeable and informed content to our members.
Sponsorship Opportunities
TWO PAGE SPREAD Includes one full page of editorial and one full-page ad
ONE PAGE SPREAD Includes one full page of editorial
Below are the guiding principles for your thought
leadership piece.
Content should be educational in nature and solution-based, geared to solving a common problem or need within the ports industry. The educational content should not promote the company’s product or service but rather communicate best practices that would allow readers to be more effective and efficient in their roles.
Content should include practical, useful information in which readers would find value, and should be independent of the particular editorial advertiser. The overall message and tone should not be promotional in nature.
Separately from the educational content, editorial advertisers are encouraged to also include information about their company, testimonials and other helpful resources, but these mentions should be separate from the main messaging.
AAPA reserves the right to edit or alter content or deny the ad as it deems necessary to meet the above requirements and provide maximum value for its members.
Content must identify company and state that it’s an advertisement.
Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.