Let’s Get Surety® Podcast Sponsorship

www.letsgetsurety.org

NASBP can help ensure your message is heard. With more than 59,000 downloads in 35 countries averaging over 1,000 per month, the NASBP “Let’s Get Surety” Podcast provides surety professionals and key stakeholders engaging surety industry content throughout the year. Hosted by Kat Shamapande, the “Let’s Get Surety” Podcast provides listeners the latest industry news and headlines through one of the fastest-growing media platforms. Sponsorship includes exclusive ad placement on the podcast website (the “Let’s Get Surety” Podcast website averages 800 views per month), an ad that is read by the podcast announcer at the beginning and end of each episode for that quarter, the sponsor included in NASBP social media and NASBP SmartBrief newsletter promotions, and an option to participate as a guest for one episode on a topic that you and NASBP agree upon. Sponsors can also suggest a topic and guest for an episode, on condition NASBP has the right to reject the topic.

Benefits of podcast advertising:

• Podcast advertising spending is expected to increase by more than 115% over the next year.*
• Nearly 80% of internet users in the U.S. are listening to digital audio platforms at least once a month.*
• 75% of podcast subscribers take action to ads that were mentioned during an episode.*
• Over 95% of survey respondents are likely or very likely to to recommend the NASBP Podcast to a friend, client, or colleague.**
• Over 45% of survey respondents listen to podcasts every week.**

 *https://marketing.sfgate.com/blog/podcast-advertising-what-it-is-and-why-its-effective
**Results from the 2023 NASBP Let’s Get Surety® Podcast Survey.