Display Advertising Digital Edition Direct Mail Marketplace Sponsored Content Profiles Spotlight

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The Road Explorer is OMCA’s tri-annual flagship publication. Each issue provides readers with industry news, the latest in technology, articles about exciting travel destinations, and updates on the motor coach industry. Additionally, each edition includes special features highlighting the diverse membership of OMCA. Showcase your company today to an influential group of industry professionals! Reach private sector bus operators, inter-city bus lines and charter/coach tour companies in Ontario.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

2024 MarCom Honorable Mention

MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,500 print and digital entries are submitted from dozens of countries.

Recently, we surveyed our readers and advertisers about how they prefer to read the magazine, as well as their business. Here's what we found:

OVER 36% of readers say they visited an advertiser's website after seeing the advertisement in The Road Explorer.

0 %

of readers enjoy reading The Road Explorer and find the content to be relevant to their current job.

OVER a third of readers say that they save the ads they see in The Road Explorer to reference later.

The Road Explorer Reader Testimonials

Often an article will be read all the way through, and elements can be applied to my task at hand. Reading The Road Explorer is always a benefit.

Anonymous

Survey Respondent

Current, up-to-date information and interesting reading.

Susan LeClair

Shoreline Tours

The Road Explorer provides the best networking for promoting your event or venue.

Anonymous

Survey Respondent

It’s a newsy piece informing member to member connections for future trip planning

Debbi Yantzi

Perspectives Eduscho Ltd

*Statistics taken from a recent OMCA Readership Survey.

BECOME AN OMCA MEMBER TODAY!

One of the many benefits of joining OMCA is a 20% member discount available on all OMCA print and digital media.

Interested in becoming an OMCA member? For more information,
visit omca.com/join-omca or click on the button below.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

Our digital edition is mobile responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. Link to the landing page of your choice and maintain your presence on the digital issue for readers to reference at any time.

Seamless reader experience: each digital edition includes streamlined navigation that allows users to easily switch between the HTML mobile-optimized Reading View and PDF replica-based Page View with no interruption.
Optimized ad placements for maximized results: our run-of-site ad placements will be seen no matter what issue or article a reader is on, for the duration of the sold issue, ensuring the best performance during peak reader engagement.

Centralized hub: the Content Hub of each digital edition serves as the initial gateway and archive to featured articles, past issues and additional association content feeds, with prime real estate for exclusive ad placements.
Consistent email promotion to drive readership: every digital edition issue is promoted to the association’s audience, with a marketing reminder email scheduled to encourage engagement from initial non-opens.

Run-of-Site (ROS) Ads

Maximizes visibility with exclusive Run-of-Site ads. The Leaderboard (Top), Leaderboard (Bottom), and Rectangle placements appear across every page of a digital edition for the entire issue cycle – including the Content Hub, Reading View, Page View, and all archived issues. When the next edition is published, placements refresh with newly sold ads.

Content Hub Exclusive Digital Ads

Own the Content Hub with exclusive placements designed for maximum exposure. The NavBar Sponsor Banner Ad and Content Hub Rectangle appear only within the Content Hub — the first stop for all digital edition traffic when a new issue is released.

Per Issue Digital Ads

The following positions are purchased and placed on a per issue basis, and will remain on the designated issue that they were placed on for future navigation.

HTML5 Ad

This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Insert or Outsert (Medium, Large or Full Page)

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to target audiences. The video sponsorship is placed on its own page and is included as an item in the Table of Contents.

Mobile TOC Banner – Reading View

On a desktop, the mobile TOC banner ad appears within the table of contents to the right of the magazine in the Reading View. The table of contents, and the TOC banner, appears after clicking/tapping on the Contents icon in mobile view. The top mobile banner appears after the 1st article. Subsequent mobile banners appear every 2 articles after.

BECOME AN OMCA MEMBER TODAY!

One of the many benefits of joining OMCA is a 20% member discount available on all OMCA print and digital media.

Interested in becoming an OMCA member? For more information,
visit omca.com/join-omca or click on the button below.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Direct Mail and Belly Band Opportunities

Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which the publication is mailed. Whether you are promoting an event, a new product, or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.

Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.

BECOME AN OMCA MEMBER TODAY!

One of the many benefits of joining OMCA is a 20% member discount available on all OMCA print and digital media.

Interested in becoming an OMCA member? For more information,
visit omca.com/join-omca or click on the button below.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Travel Highlights Marketplace

This special section showcases attractions, accommodations and restaurants throughout North America. We invite you to participate in this opportunity to give your company exposure to the tour planner, motor coach operator and travel agency members of the Ontario Motor Coach Association.

Rates are net and per insertion. Reservation is on a first-come first-served basis

BECOME AN OMCA MEMBER TODAY!

One of the many benefits of joining OMCA is a 20% member discount available on all OMCA print and digital media.

Interested in becoming an OMCA member? For more information,
visit omca.com/join-omca or click on the button below.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Advertorial

Advertorials are paid advertising messages that allow you to include a heading and editorial that describes your products or service, and your company’s contact information. Your advertorial will be placed next to your ad to draw attention to your company. Please send no more than 750 words of text, and submit the copy in a word file. Content must be approved by the OMCA prior to placement.

Rates are net and per insertion. Reservation is on a first-come first-served basis

BECOME AN OMCA MEMBER TODAY!

One of the many benefits of joining OMCA is a 20% member discount available on all OMCA print and digital media.

Interested in becoming an OMCA member? For more information,
visit omca.com/join-omca or click on the button below.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Profiles

The Profiles section in The Road Explorer is an easy-to-use resource highlighting companies by the category of service provided. Our members will use this section to reference accommodations that they will need throughout the year! Adding a profile is a cost-effective way to increase your presence in front of nearly 3 out of 4 motor coach and tour operators in Canada.

Rates are net and per insertion. Reservation is on a first-come first-served basis

BECOME AN OMCA MEMBER TODAY!

One of the many benefits of joining OMCA is a 20% member discount available on all OMCA print and digital media.

Interested in becoming an OMCA member? For more information,
visit omca.com/join-omca or click on the button below.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Destination Spotlight

Each issue of the Road Explorer features a different tour and travel destination. This is your cost-effective opportunity to enhance your visibility by being included in this special section of the magazine along with content related to your region or city. Each 1/6-page spotlight ad includes a 50-word company description, contact information and image of your choice (2.1667″ x 1.625″). Space is limited; only six advertisers are allowed in this special section each issue! Please contact your Naylor sales representative for more information on the current issue’s destination feature.

Rates are net and per insertion. Reservation is on a first-come first-served basis

BECOME AN OMCA MEMBER TODAY!

One of the many benefits of joining OMCA is a 20% member discount available on all OMCA print and digital media.

Interested in becoming an OMCA member? For more information,
visit omca.com/join-omca or click on the button below.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Current Rates (OMC-T0326) Next Year's Rates (OMC-T0127)

Spotlight - Full Color
1x

Destination Spotlight
$869.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
2.166" x 4.583"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

Supplementary Charges

Artwork Creation
$125.00

Index Listing
$20.00

Spotlight - Full Color
1x

Destination Spotlight
$940.00

Supplementary Charges

Artwork Creation
$125.00

Index Listing
$20.00

Advertise with Us

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

2024 MarCom Honorable Mention

The Road Explorer Reader Testimonials

*Statistics taken from a recent OMCA Readership Survey.

BECOME AN OMCA MEMBER TODAY!

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

Rates are net and per insertion. Reservation is on a first-come first-served basis

BECOME AN OMCA MEMBER TODAY!

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Direct Mail and Belly Band Opportunities

Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.

BECOME AN OMCA MEMBER TODAY!

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Travel Highlights Marketplace

Rates are net and per insertion. Reservation is on a first-come first-served basis

BECOME AN OMCA MEMBER TODAY!

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Advertorial

Rates are net and per insertion. Reservation is on a first-come first-served basis

BECOME AN OMCA MEMBER TODAY!

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Profiles

Rates are net and per insertion. Reservation is on a first-come first-served basis

BECOME AN OMCA MEMBER TODAY!

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Destination Spotlight

Rates are net and per insertion. Reservation is on a first-come first-served basis

BECOME AN OMCA MEMBER TODAY!

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Spotlight - Full Color

1x

Supplementary Charges

Spotlight - Full Color

1x

Supplementary Charges