Display Advertising Digital Edition Direct Mail Marketplace MLE Profiles

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CRA’s Membership Resource Directory is a well-respected and widely-used source of information for the rental industry in California. By advertising in this directory, you’ll be able to position your brand in front of a highly-engaged audience of 800 rental business owners, managers, and equipment purchasers.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

NEARLY 0 %

of respondents say that they refer to their CRA Membership Resource Directory throughout the year and agree or strongly agree that they value the CRA Membership Resource Directory Guide as a part of their membership.

OVER 0 %

of respondents agree or strongly agree that the CRA Resource Directory contains content relevant to their job.

*Statistics were taken from a recent CRA Readership Survey.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

GTxcel’s digital edition platform allows members to engage with their publication at home or on the go. Produced as a pure digital replica of the print edition, the page view in GTxcel allows you to engage with product and service listings or member information in the format it was intended.

With the option to view in a 1-page or 2-page format and ability to identify zoom level, GTxcel allows you to determine your best preferred reading experience. Also included is the ability to pull a PDF of the publication, or search by keyword to find specific listing details in one or across all of an association’s publications.

Run-of-Site (ROS) Ads

Maximize visibility with exclusive Run-of-Site ads. The Leaderboard (Top), Leaderboard (Bottom), and Rectangle placements appear across every page of a digital edition for the entire issue cycle – including the Content Hub, Reading View, Page View, and all archived issues. When the next edition is published, placements refresh with newly sold ads.

Content Hub Exclusive Digital Ads

Own the Content Hub with exclusive placements designed for maximum exposure. The NavBar Sponsor Banner Ad and Content Hub Rectangle appear only within the Content Hub — the first stop for all digital edition traffic when a new issue is released.

Reading View – Per Issue Digital Ads

The following positions are purchased and placed on a per issue basis, and will remain on the designated issue that they were placed on for future navigation.

HTML5 Ad

This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Insert or Outsert (Medium, Large or Full Page)

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to target audiences. The video sponsorship is placed on its own page and is included as an item in the Table of Contents.

Mobile TOC Banner

On a desktop, the mobile TOC banner ad appears within the table of contents to the right of the magazine in the Reading View. The table of contents, and the TOC banner, appears after clicking/tapping on the Contents icon in mobile view. The top mobile banner appears after the 1st article. Subsequent mobile banners appear every 2 articles after.

Page View – Per Issue Digital Ads

The following positions are purchased and placed on a per issue basis, and will remain on the designated issue that they were placed on for future navigation.

Sponsorship (Standard, Max or Video)

The Sponsorship ad appears to the left of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Bellyband

The Bellyband ad is placed on top of the digital edition’s cover page and is displayed every time the digital edition is first accessed.

Full Page Digital Insert or Outsert

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Pop-up Ad or Video

Digital pop-up ad/video can be placed on top of key pages in the digital edition’s Page View, with the option to read/watch and close out in order to read the page behind it.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Direct-Mail and Belly Band Opportunities

Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which the publication is mailed. Whether you are promoting an event, a new product, or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Products & Services Marketplace

Showcase your company by prominently displaying your ad in our Marketplace. Take advantage of this opportunity to enhance your exposure to key decision-makers.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Member Listing Enhancement

Increase brand recognition of your business by adding highlights, company’s logo to your listing. Don’t miss your chance to stand out in front of members who are responsible for recommending, specifying and purchasing products and services on behalf of their organizations.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Company Profile

The Company Profile section is an easy-to-use resource highlighting companies by the category of service provided. The information listed in your company profile gives our members compelling information they need to select your company’s product or service with confidence.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Current Rates (RIA-D0027) Next Year's Rates (RIA-D0028)

MLE - Black and White
Select Frequency
3x

MLE Logo B&W
$179.50 $159.50 $139.50
$139.50

For more information, please visit:
https://officialmediaguide.com/mag-specs

Supplementary Charges

Artwork Creation
$125.00

Index Listing
$20.00

MLE - Black and White
1x

MLE Logo B&W
$209.50

Supplementary Charges

Artwork Creation
$125.00

Index Listing
$20.00

Advertise with us

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

*Statistics were taken from a recent CRA Readership Survey.

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

Run-of-Site (ROS) Ads

Content Hub Exclusive Digital Ads

Reading View – Per Issue Digital Ads

HTML5 Ad

Digital Insert or Outsert (Medium, Large or Full Page)

Digital Video Sponsorship

Mobile TOC Banner

Sponsored Content

Page View – Per Issue Digital Ads

Sponsorship (Standard, Max or Video)

Bellyband

Full Page Digital Insert or Outsert

Pop-up Ad or Video

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Direct-Mail and Belly Band Opportunities

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Products & Services Marketplace

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Member Listing Enhancement

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Company Profile

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

MLE - Black and White

Select Frequency

3x

Supplementary Charges

MLE - Black and White

1x

Supplementary Charges