Over the Wire Weekly eNewsletter

Over the Wire is a weekly eNewsletter that reaches TAPPI members worldwide. The newsletter, distributed every Thursday, provides instant access to industry news and information.

Benefits of a targeted eNewsletter:
  • Delivers your message directly to the inbox of over 14,400 decision-makers each week
  • Frequently forwarded to others for additional exposure
  • Directs visitors to the landing page of your choice to facilitate the purchasing process
  • Archives are accessible to members for unlimited online viewing
  • Limited available ad space makes each position exclusive
  • Change artwork monthly at no additional cost to promote time-sensitive offers and events

Over the Wire Readers Include:

Top Job Titles:
  • President
  • REACH Engineer
  • Process Engineer
  • General Manager 
  • Director
Major Subscribing Companies:
  • International Paper
  • WestRock
  • Georgia-Pacific Corporation
  • Packaging Corp. og America
  • Domtar, Inc.
Delivered to over 14,400 inboxes each week!

Premium Banners – 500 x 125 pixels

  •  First position  |   Second position

Custom Banners – 560 x 141 pixels

  • Seven positions are available. Located between popular sections of the newsletter, no rotation.

Sponsored Content

  • First position  |  Second position | Third position
  • Image/Logo must be 180 x 150 px
  • Headline: Advertiser supplies up to 64 characters, including spaces
  • Summary text: Advertiser supplies up to 465 characters, including spaces
  • Call to Action text: Advertiser supplies up to 64 characters, including spaces (e.g., Click Here, Read More)
  • Advertiser supplies call to action URL

All advertisers will receive an invoice for the total amount, due upon activation.

 
Advertisements must be in JPG format (animation and Flash/SWF files are not accepted) and the total file size must not exceed 100kb. Contract advertisers may change their ad artwork once a month at no additional cost.
 
Advertisers will receive campaign performance reports that detail monthly ad impressions and click-throughs on an as-requested basis.
 
When renewing online ads, priority and first right-of-refusal will be given to advertisers who commit to 12 months. All other companies will be renewed on a first-come, first-served basis.
 
Disclaimer: Please note that the mockup shows overall newsletter layout, but exact ad location on the newsletter will vary based on the amount of editorial content supplied each issue.
 
Rates are net. Reservation is on a first-come first-served basis
Current Rates (PPI-N0126)
  • Display Advertising

  • Rate

  • Premium Banner 1 - 12 months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 500 x 125
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • Custom Banner 1-2 - 12 months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 560 x 141
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • Premium Banner 2 - 12 months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • N/A
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • Custom Banner 3-7 - 12 months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 560 x 141
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • Sponsored Content: 1st - 12 Months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • N/A
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • Sponsored Content: 2nd - 12 Months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • N/A
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  • Sponsored Content: 3rd- 12 Months
  • Dimension (W x H)
  • Units
  • Accepted File Types
  • 180 x 150
  • Pixels
  • All Adobe products with supporting files (links and fonts included/embedded)
For more information, please visit:
https://www.naylor.com/onlinespecs

  •  
  • Supplementary Charges

  • Artwork Creation
  • $125.00
  • Member Discount
  • 5.00%