Over the Wire is a weekly eNewsletter that reaches TAPPI members worldwide. The newsletter, distributed every Thursday, provides instant access to industry news and information.
Benefits of a targeted eNewsletter:
Delivers your message directly to the inbox of over 14,400 decision-makers each week
Frequently forwarded to others for additional exposure
Directs visitors to the landing page of your choice to facilitate the purchasing process
Archives are accessible to members for unlimited online viewing
Limited available ad space makes each position exclusive
Change artwork monthly at no additional cost to promote time-sensitive offers and events
Seven positions are available. Located between popular sections of the newsletter, no rotation.
Sponsored Content
First position | Second position | Third position
Image/Logo must be 180 x 150 px
Headline: Advertiser supplies up to 64 characters, including spaces
Summary text: Advertiser supplies up to 465 characters, including spaces
Call to Action text: Advertiser supplies up to 64 characters, including spaces (e.g., Click Here, Read More)
Advertiser supplies call to action URL
All advertisers will receive an invoice for the total amount, due upon activation.
Advertisements must be in JPG format (animation and Flash/SWF files are not accepted) and the total file size must not exceed 100kb. Contract advertisers may change their ad artwork once a month at no additional cost.
Advertisers will receive campaign performance reports that detail monthly ad impressions and click-throughs on an as-requested basis.
When renewing online ads, priority and first right-of-refusal will be given to advertisers who commit to 12 months. All other companies will be renewed on a first-come, first-served basis.
Disclaimer: Please note that the mockup shows overall newsletter layout, but exact ad location on the newsletter will vary based on the amount of editorial content supplied each issue.
Rates are net. Reservation is on a first-come first-served basis
Current Rates (PPI-N0126)Next Year's Rates (PPI-N0127)