Display Advertising Content Marketing Sponsorships

TAPPI OnDemand

ondemand.tappi.org

TAPPI OnDemand is your all-in-one hub for the latest in the pulp, paper, and tissue industries. This platform brings together TAPPI’s extensive content, including news from Paper360°, Tissue360°, and TAPPI Journal, as well as webinars, eNewsletters like Over the Wire, Tissue360°, and STAR Monthly, and the latest press releases and product launches. Stay informed, explore industry insights, and access resources—all in one place.

Advertising on TAPPI OnDemand provides a range of advertising opportunities to help position your company as an industry leader. These dynamic options enable you to connect your brand with influential paper and pulp professionals in a way that aligns with your campaign goals. Whether you choose to promote your company sitewide or zoom in to focus on specific channels or posts, TAPPI OnDemand delivers.

Benefits of advertising:

Directs visitors to the landing page of your choice to expedite purchases
Year-round visibility reinforces brand recognition
Allows dynamic, time-sensitive promotion

Ad Specs

970 x 90 Upper Leaderboard, 5 Rotations, Run-of-Site
728 x 90 Lower Leaderboard, 5 Rotations, Run-of-Site

Right Rail banner sizes available:

300 x 600 Half Page, 3 Rotations, Appears on Relevant Channel Categories Only
- Example of categories to select from: Advanced Renewable Materials, Biofuels, Coating & Printing, Corrugated Packaging, Engineering, Flexible Packaging, Management & Operations, Paper, Process Control, Pulping, Tissue, Nonwovens, and Safety.
300 x 250 Medium Banners, 5 Rotations, Run-of-Site

Rates are net. Reservation is on a first-come first-served basis

Content Marketing

Content marketing gives you the unique opportunity to position yourself as a thought leader in the industry. With various options to promote yourself over our trusted platform, your company can establish itself as an authority among paper and pulp professionals. Explore our opportunities below to find the best fit to showcase your brand’s expertise.

Benefits of Content Marketing:

Access to a targeted audience
Appearance on trusted resources
Alignment with industry topics of interest

Available Opportunities

Thought Leadership Video

Sponsors are featured as a subject matter expert in a short educational video from TAPPI.
This video can highlight relevant industry topics, case studies, or upcoming trends.
Display sponsor banner alongside the video.

Optional Add-On:

- Lead Generation: ask members to submit their email in order to gain access to the content

Live Panel Series

Sponsors will appear as a guest on live talk show.
Interactive panel discussion format with poll and chat integration.
Sponsors can be interviewed by a moderator, join a panel discussion or bring a client to review a case study.
After the initial live air date, the recording will be available on demand.
Click here to see an example.
Display sponsor banner alongside the live panel.

Optional Add-On:

- Lead Generation: ask members to submit their email in order to gain access to the content

Audio Podcast

Sponsors appear as a guest on the podcast, available on TAPPI OnDemand and common podcasting platforms.
Sponsors will contribute to a 15-30 minute dialogue with a host from wherever they are.
Sponsors can select a topic from our list or choose their own topic.
Podcasts can be sponsored either by individual episodes or as a series sponsorship to maximize reach.
Display sponsor banner alongside the podcast.
Click here to see an example.

Case Studies

A long-form video allowing sponsors to showcase a new or updated solution for members.
Allows for demonstrations and explanations that a short form video may not capture.
These pieces can be supplied by the sponsor or produced.
Display sponsor banner alongside the case study.
Click here to see an example.

Optional Add-On:

- Lead Generation: ask members to submit their email in order to gain access to the content

Product and Service Videos

A short video highlighting a sponsor’s product or service.
These pieces can be supplied by the sponsor or produced.
Perfect for adding value to a promotional piece.
Display sponsor banner alongside the video.
Click here to see an example.

Optional Add-On:

Lead Generation: ask members to submit their email in order to gain access to the content

Sponsorship Opportunities

Sponsorship allows you to fund already planned content by adding messages to the final pieces. This allows your company to maximize your investment through enhanced visibility and impact.

Opportunities Include:

Pre-roll on any existing video
Pre/Mid-roll message on a podcast
Pre/Mid-roll message on podcast episodes for a year
Channel-wide pre-rolls: Every video on a channel will serve this pre-roll
Platform-wide pre-rolls: Every video the platform will serve this pre-roll

Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.

Current Rates (PPI-V0026)

Display Advertising
Rate

ROS Top Super Leaderboard - 12 Months
$6,000.00

Dimension (W x H)
Units
Accepted File Types

N/A
Pixels
All Adobe products with supporting files (links and fonts included/embedded)