Display Advertising Digital Edition Direct Mail Profiles

Magazine

Tissue360° is a semi-annual TAPPI publication covering the global tissue, toweling, and associated converting industries, with a focus on mill and plant operating floor technologies and applications. Our editorial aims to target both the equipment/systems and chemical applications sides of mill and plant operations and tracks process control, environmental/sustainability, maintenance/reliability, power/energy, quality, shipping and transportation, labor and safety issues.

Tissue360° topics include:

Tissue/toweling industry news and developments
Mill and converting plant expansions/modernizations
Capital spending and production capacity update
Startups/shutdowns
New and emerging technologies in the tissue arena
Marketplace trends and outlooks
Supply and demand statistics
People/human resources news
End product technologies and drivers
Expert opinion from key perspectives

All prices in U.S. dollars. TAPPI Sustaining Members receive a 5% discount on ad placement in Tissue360°. Your advertisement in Tissue360° includes a direct link to your company’s website in the digital edition.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level?

Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

Our digital edition is mobile responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. Link to the landing page of your choice and maintain your presence on the digital issue for readers to reference at any time.

On average, the Tissue360° digital edition eblast receives:

5,440+ messages delivered per issue
1,430+ unique opens per issue

Seamless reader experience: each digital edition includes streamlined navigation that allows users to easily switch between the HTML mobile-optimized Reading View and PDF replica-based Page View with no interruption.
Optimized ad placements for maximized results: our run-of-site ad placements will be seen no matter what issue or article a reader is on, for the duration of the sold issue, ensuring the best performance during peak reader engagement.

Centralized hub: the Content Hub of each digital edition serves as the initial gateway and archive to featured articles, past issues and additional association content feeds, with prime real estate for exclusive ad placements.
Consistent email promotion to drive readership: every digital edition issue is promoted to the association’s audience, with a marketing reminder email scheduled to encourage engagement from initial non-opens.

Run-of-Site (ROS) Ads

Maximizes visibility with exclusive Run-of-Site ads. The Leaderboard (Top), Leaderboard (Bottom), and Rectangle placements appear across every page of a digital edition for the entire issue cycle – including the Content Hub, Reading View, Page View, and all archived issues. When the next edition is published, placements refresh with newly sold ads.

Content Hub Exclusive Digital Ads

Own the Content Hub with exclusive placements designed for maximum exposure. The NavBar Sponsor Banner Ad and Content Hub Rectangle appear only within the Content Hub — the first stop for all digital edition traffic when a new issue is released.

Per Issue Digital Ads

The following positions are purchased and placed on a per issue basis, and will remain on the designated issue that they were placed on for future navigation.

HTML5 Ad

This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Insert or Outsert (Medium, Large or Full Page)

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to target audiences. The video sponsorship is placed on its own page and is included as an item in the Table of Contents.

Mobile TOC Banner – Reading View

On a desktop, the mobile TOC banner ad appears within the table of contents to the right of the magazine in the Reading View. The table of contents, and the TOC banner, appears after clicking/tapping on the Contents icon in mobile view. The top mobile banner appears after the 1st article. Subsequent mobile banners appear every 2 articles after.

Digital Edition Sponsored Eblast

When each edition of Tissue360° magazine is distributed, an email is sent to all members and subscribers making them aware that the digital edition is available for viewing.

Enjoy the benefits of a targeted email blast:

Delivers your message directly to the inbox of decision-makers in the paper, pulp, and packaging industry.
Frequently forwarded to others for additional exposure.
Directs visitors to the landing page of your choice to facilitate the purchasing process.
EXCLUSIVE AD SPACE

eBlast Sponsor

Only one spot available- NO ROTATION
Located at the top of the email blast
Distributed with each edition of the magazine
640 x 100 pixels
Max file size 100kb
JPG only

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level?

Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Go beyond the publication

Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which the publication is mailed. Whether you are promoting an event, a new product, or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.

Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.

Company Profile

The Company Profile section is an easy-to-use resource highlighting companies by the category of service provided. The information listed in your company profile gives our members compelling information they need to select your company’s product or service with confidence.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Current Rates (PPI-B0226) Next Year's Rates (PPI-B0127)

Magazine

Tissue360° topics include:

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level?

Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

On average, the Tissue360° digital edition eblast receives:

Run-of-Site (ROS) Ads

Content Hub Exclusive Digital Ads

Per Issue Digital Ads

HTML5 Ad

Digital Insert or Outsert (Medium, Large or Full Page)

Digital Video Sponsorship

Mobile TOC Banner – Reading View

Sponsored Content

Rates are net and per insertion. Reservation is on a first-come first-served basis

Digital Edition Sponsored Eblast

Enjoy the benefits of a targeted email blast:

eBlast Sponsor

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level?

Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Go beyond the publication

Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.

Company Profile

Rates are net and per insertion. Reservation is on a first-come first-served basis

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Display Advertising - Full Color

Select Frequency

2x

Display Advertising - Black and White

2x

Premium Position Upcharges

Supplementary Charges