Content Marketing
Content marketing gives you the unique opportunity to position yourself as a thought leader in the industry. With various options to promote yourself over our trusted platform, your company can establish itself as an authority among paper and pulp professionals. Explore our opportunities below to find the best fit to showcase your brand’s expertise.
Benefits of Content Marketing:
- Access to a targeted audience
- Appearance on trusted resources
- Alignment with industry topics of interest
Available Opportunities
Thought Leadership Video
- Sponsors are featured as a subject matter expert in a short educational video from TAPPI.
- This video can highlight relevant industry topics, case studies, or upcoming trends.
- Display sponsor banner alongside the video.
Optional Add-On:
- Lead Generation: ask members to submit their email in order to gain access to the content
Live Panel Series
- Sponsors will appear as a guest on live talk show.
- Interactive panel discussion format with poll and chat integration.
- Sponsors can be interviewed by a moderator, join a panel discussion or bring a client to review a case study.
- After the initial live air date, the recording will be available on demand.
- Click here to see an example.
- Display sponsor banner alongside the live panel.
Optional Add-On:
- Lead Generation: ask members to submit their email in order to gain access to the content
Audio Podcast
- Sponsors appear as a guest on the podcast, available on TAPPI OnDemand and common podcasting platforms.
- Sponsors will contribute to a 15-30 minute dialogue with a host from wherever they are.
- Sponsors can select a topic from our list or choose their own topic.
- Podcasts can be sponsored either by individual episodes or as a series sponsorship to maximize reach.
- Display sponsor banner alongside the podcast.
- Click here to see an example.
Case Studies
- A long-form video allowing sponsors to showcase a new or updated solution for members.
- Allows for demonstrations and explanations that a short form video may not capture.
- These pieces can be supplied by the sponsor or produced.
- Display sponsor banner alongside the case study.
- Click here to see an example.
Optional Add-On:
- Lead Generation: ask members to submit their email in order to gain access to the content
Product and Service Videos
- A short video highlighting a sponsor’s product or service.
- These pieces can be supplied by the sponsor or produced.
- Perfect for adding value to a promotional piece.
- Display sponsor banner alongside the video.
- Click here to see an example.
Optional Add-On:
- Lead Generation: ask members to submit their email in order to gain access to the content
Sponsored Article
- Position your brand in front of a highly engaged audience with a sponsored article on TAPPI OnDemand, delivering thought leadership alongside trusted technical content.
- Titles / Headline length: Recommended character limit of 40-70 characters, or 6-12 words.
- Word Count Max: 2,000 words or less.
- Images for the article: We have the ability to insert images at any point of the article, as an example, you can see HERE.
- Thumbanils: Thumbnails should be 16:9 ratio, a minimum of 640 x 360 px.
Optional Add-On:
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- Lead Generation: ask members to submit their email in order to gain access to the content
Current Rates (PPI-V0026)