Advertorial eBlast
Use this highly-visible opportunity to educate readers about the benefits of using a product or service similar to what you provide. Position your company as a thought leader and valued solution provider.
Guiding principles for the sponsored eBlast:
- Content should be educational in nature and solution-based, geared toward solving a problem or need for banking professionals. The educational content should not promote the company’s product or service but rather communicate best practices or innovative ideas that would allow bankers to be more effective and efficient in their roles.
- Content should include practical, useful information that banking professionals would find valuable, which should be independent of the particular editorial advertiser. The overall message and tone should not be promotional in nature.
- In the author’s biography at the end of the article, editorial advertisers are encouraged to include information about their company, testimonials and other helpful resources, but these mentions should be separate from the main messaging.
- ABA reserves the right to edit or alter content as it deems necessary to meet the above requirements and provide maximum value for its members.
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Delivered to over 10,700 subscribers.
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The average open percentage is 27% (as of February 2025).
Sponsorship Opportunity
Frequency — Weekly (sent Wednesday)
Distribution — All ABA Members
Materials Needed:
Desired Landing Page URL
Email Subject Line
- Click here to learn more about design specifications for Sponsored eBlasts
Rates (BAK-N8224)
Future Rates (BAK-N8225)