Display Advertising Digital Edition Direct Mail

The American Bankers Association’s flagship publication, ABA Banking Journal, delivers timely, accurate and actionable information necessary for professionals to succeed in today’s banking industry. More than 8 out of 10 readers consider that ABA Banking Journal is the voice of the industry.

Include your message and reach banking leaders with decision-making authority nationwide today.

Print ads appear in the page view of the digital editions.

*Our publication features an Index of Advertisers section which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product of service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category. One free category is included with any size ad and additional categories are only $20 each.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

Extend your print advertising investment with the unique benefits of digital media.

95% of readers find the digital edition of ABA Banking Journal valuable.

Our digital edition is mobile responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. Link to the landing page of your choice and maintain your presence on the digital issue for readers to reference at any time.

Switch between views with ease

Reading view (default): The HTML-based view of our publication, optimized for all devices. Scrolling articles automatically adjust for comfortable reading.
Page view: The digital replica of the publication. Flip through this digital book in either a 1 or 2-page format. Determine your preferred zoom setting for an optimal experience.

On average, the digital edition of ABA Banking Journal receives:

55,644+ total views
50,968+ minutes of reading duration

Traffic numbers from October 2023 – March 2024.

Leaderboard (all views)

The leaderboard ad appears on-screen in both the reading view and page view of the digital publication.

Rectangle (all views)

The rectangle ad is on the table of contents, appearing on-screen for all pages of the reading view and page view.

& TOC Mobile Banners (HTML reading view)

The TOC mobile banner appears in the table of contents, on-screen to the right of the publication on desktop and clickable on mobile in the reading view. The top TOC mobile banner will appear after the 1^starticle, and subsequent banners show every 3 articles.

& Display Ad Package One

Includes Leaderboard and Top TOC Mobile Banner.

& Display Ad Package Two

Includes Rectangle and 2nd TOC Mobile Banner.

In-Magazine Digital Options (HTML reading view)

These standalone ad options are placed between article pages on the HTML reading view of the digital publication and are visible on all device types.

Adaptive Ad HTML5

This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to  target audiences.

Digital Insert

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Full-Page Digital Insert with Video

Your message appears as a full page insert in between key articles. The video file will be placed on the bottom portion of the insert to enhance your message for target audiences.

Direct Mail opportunities are also available. Click here to learn more.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Index Listings are not included with digital advertising positions.

Direct-Mail Insert Perfect Bound Opportunity

Whether you are promoting an event, a new product or your entire product line, a direct-mail piece with our publication will ensure tremendous exposure for your company. This opportunity is exclusive – available to only one company per issue!

Your perfect bound insert will be a 1-page, 2-surface insert on 100lb Coated stock (thicker than the standard pages) inserted into the publication and bound like a normal page. Rates include printing and distribution.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Click here to learn more about advertising opportunities on the ABA Banking Journal Website.

Rates (BAK-S0424)

Display Advertising - Full Color
Select Frequency
6x

2 Page Sponsored Content
$14,669.50
$14,669.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
17" x 11.125" Bleed; 15.417" x 9.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

Double Page Spread FC
$12,159.50 $11,549.50 $10,939.50
$10,939.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
17" x 11.125" Bleed; 15.417" x 9.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

1/2 Double Page Spread FC
$7,149.50 $6,789.50 $6,429.50
$6,429.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

15.417" x 4.583"
6.75" x 9.5"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

Full Page FC
$7,149.50 $6,789.50 $6,429.50
$6,429.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
8.625" x 11.125" Bleed; 7" x 9.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

1 Page Sponsored Content
$7,119.50 $6,759.50 $6,409.50
$6,409.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

N/A
8.625" x 11.125" Bleed; 7" x 9.5" Live
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

Publication Format: 8.375" x 10.875". For more information, please visit:
https://officialmediaguide.com/mag-specs

2/3 Page FC
$6,149.50 $5,839.50 $5,529.50
$5,529.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

7" x 6.333"
4.583" x 9.5"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/2 Page Island FC
$5,309.50
$5,309.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

7" x 4.583"
4.583" x 7"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/2 Page FC
$4,529.50 $4,299.50 $4,079.50
$4,079.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

7" x 4.583"
4.583" x 7"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/3 Page FC
$3,429.50 $3,259.50 $3,089.50
$3,089.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

7" x 3"
2.166" x 9.5"
4.583" x4.583"
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/4 Page FC
$2,629.50 $2,499.50 $2,369.50
$2,369.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

4.583" x 3.333"
3.333" x 4.583"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/6 Page FC
$2,059.50 $1,959.50 $1,849.50
$1,849.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

4.583" x 2.166"
2.166" x 4.583"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

1/8 Page FC
$1,609.50 $1,529.50 $1,449.50
$1,449.50

Horizontal (W x H)
Vertical (W x H)
Square (W x H)
Units
Accepted File Types

3.333" x 2.166"
2.166" x 3.333"
N/A
Inches
All Adobe products with supporting files (links and fonts included/embedded)

For more information, please visit:
https://officialmediaguide.com/mag-specs

Premium Position Upcharges

First Available Right Hand Read
15%

Inside Back Cover
$1,100.00

Inside Front Cover & Opposite Inside Front Cover
15%

Opposite Table of Contents
15%

Outside Back Cover
$1,500.00

Supplementary Charges

Artwork Creation
$125.00

Include your message and reach banking leaders with decision-making authority nationwide today.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

Extend your print advertising investment with the unique benefits of digital media.

95% of readers find the digital edition of ABA Banking Journal valuable.

Switch between views with ease

Traffic numbers from October 2023 – March 2024.

Leaderboard (all views)

Rectangle (all views)

& TOC Mobile Banners (HTML reading view)

& Display Ad Package One

& Display Ad Package Two

In-Magazine Digital Options (HTML reading view)

Adaptive Ad HTML5

Digital Video Sponsorship

Digital Insert

Full-Page Digital Insert with Video

Direct Mail opportunities are also available. Click here to learn more.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Index Listings are not included with digital advertising positions.

Direct-Mail Insert Perfect Bound Opportunity

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Click here to learn more about advertising opportunities on the ABA Banking Journal Website.

Display Advertising - Full Color

Select Frequency

6x

Premium Position Upcharges

Supplementary Charges