Targeted Display Advertising
Enhance any campaign by maintaining access to the ABA audience as they navigate the web. Our data driven targeting allows you to segment key industry decision-makers for cross platform exposure of your display ad.
Accelerate awareness through an omni-channel approach that reinforces your message via display, and promotes brand awareness at all points along the customer journey.
Targeted display advertising increases engagement and ROI by allowing you to deliver a customized, coordinated message to the audience that matters the most.
Over 50,000 brand-safe websites* included in our programmatic network
*Site placements are examples, not guaranteed.
ABA represents banks of all sizes and their 2 million employees in the field, who visit the ABA Banking Journal website over 117,745 times per month. Our qualified audience is your chance to re-engage them with a completely new level of customization and insight.
- Site Retargeting allows you to re-engage association members on sites across the web.
- Audience Targeting allows you to pinpoint industry professionals with multiple strategies catered to your campaign goals.
- Native Advertising allows you to target our audience with content served in newsfeeds across the web.
- Event Extension allows you to deliver your message to event attendees.
How Retargeting Works
User visits our website
After leaving our site
Your ad displays to that user around the web through our vast brand-safe network
