Social Media Sponsorship
Reach your customers where they are.
Demonstrate your commitment to and innovation within the asphalt pavement industry by reaching NAPA’s digital audience with social media posts. Post your message on NAPA’s social media accounts 4 times on a cadence that works for you (once a week or every other week).
Advertising only available to NAPA members; limited spots available.
Our social media audience:
- Fans/followers of every channel are growing
- LinkedIn: 15,500+ (primary engagement channel)
- Facebook: 10,000+
- X: 6,000+
- 92% of survey respondents said NAPA’s LinkedIn channel provides value
- 82% said they follow NAPA for industry news
- One investment/engagement option: NAPA shares your content on our channel(s) as sponsored posts
Advertisers:
- Amplify your campaign or grow your audience with trusted messages from NAPA to our fans/followers
- In our Gap Analysis, respondents said they wanted social media sponsorships more than any other new advertising option – offering this now is in direct response to advertiser input!
Social Media Followers:
- Follow NAPA for unique perspectives, including approved sponsor content from providers we trust.
Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.
Rates are net. Reservation is on a first-come first-served basis.
Current Rates (NAP-W0424)