Targeted Display Advertising
NAPA serves 15,000+ members who frequent AsphaltPavement.org, NAPABuyersGuide.org, and NAPANow.org. Our qualified audience is your chance to re-engage these visitors with a completely new level of customization and insight.
Stay at the forefront with proven tactics that target a qualified audience and maximize ROI from your efforts. Whether capturing quality leads, expanding brand recognition, emerging as an industry thought leader or extending your event presence, our data driven targeting allows you to segment key industry decision-makers and accelerate awareness through an omni-channel approach that reinforces your message and helps you achieve your marketing goals via targeted display.
Over 50,000 brand-safe websites* included in our programmatic network
*Site placements are examples, not guaranteed.
Targeted advertising spend has grown to account for more than 90% of all digital display advertising spend and will continue to grow, accounting for over 91.5% by the end of 2024. eMarketer
Buyers and regularly see a marketer’s banner as a result of their display advertising are 84% more likely to engage with that marketer and 32% more likely to shortlist them for a future purchase. TechTarget
How Retargeting Works
User visits our website
After leaving our site
Your ad displays to that user around the web through our vast brand-safe network
User views ad and may take action
Naylor offers several different tactical strategies to connect your targeted advertising campaign with the best, most qualified audience. Please click here to see more information on required specs and best practices for each targeting tactic option.
- Site Retargeting – target members and prospects who have already visited an association’s website
- Search Retargeting – target audiences based on specific searches performed across the web
- Contextual Targeting – target audiences based on categories or keywords viewed and engaged with on web pages
- Addressable Geo-Fencing – target users via geo-fence through specific household/business addresses
- Event Targeting – target event-goers and prospects before, during and after a specific event through a mix of site retargeting, addressable geo-fencing and specific event geo-fencing
- Audience Segments – target additional audiences based on specific demographic and psychographic traits via 3rd party data providers
