Website Advertising
NAPA’s website, AsphaltPavement.org, represents the collective voice of the U.S. asphalt pavement industry with a focus on the business of the association. It is our portal for member engagement, as well as for welcoming new members and stakeholders learning about the industry. It is a factual resource for those interested or involved in advocacy, research, and reporting. NAPA website visitors are members, prospects, agencies, academics, researchers, students, media, etc.
On average, AsphaltPavement.org receives:
- 8,500+ users per month
- 13,200+ visits per month
- 22,700+ pageviews per month
*Traffic numbers from September 1, 2023 – March 1, 2024
Advertisers:
- Demonstrate your support for NAPA and the industry
- Nearly 90% of traffic to AsphaltPavement.org are first-time visitors – engage with them from their very first and/or introduction to your national association
- 97% of respondents value the website – more than any other channel
Extend the visibility of your ads over our approved website network with retargeting (an advertising add-on).
Site Visitors:
- NAPA’s online home and your place for member engagement (via Member.AsphaltPavement.org)
- Delve into NAPA’s strategic plan, areas of expertise, and perennial topics of interest
- Connect with NAPA staff and peers (via the Member Directory on Member.AsphaltPavement.org)
- Learn about and apply for awards and commendations to advance your business
- Coming in 2024 – find and download NAPA resources with ease, thanks to a simplified process replacing most store transactions
- Search NAPA’s extensive technical library using Hey NAPA
- Access NAPA’s membership and governance documents, policies, forms, etc.
Custom Billboard Sponsored Content – Middle Sub Pages
Custom Billboard Sponsored Content – Lower Sub Pages
- 12 Months
- 970×250 (desktop) & 728×90 (tablet) & 320×50 (mobile) pixels
- Positioned (either middle or lower, as specified) on each of the four main site categories & select corresponding subpages (4 rotations per spot).
- One Image: 400 x 250 (desktop) & 144 x 50 (tablet) & 80 x 50 (mobile)
(400 x250 is required and will be resized if only one image size is provided) - Header: 5-10 words to be used on all sizes
- Text: 80-100 words
(The first 15-20 words will be reused on the 728 x 90 ad. No text on the 320×50 ad) - One URL: On all sizes
- Three ad sizes are showing on the right side:
970×250 desktop size: headline, author line, summary of 80-100 words, “Read More” button, image size 400×250
728×90 tablet size: headline, author line, summary of 15-20 words, “Read More” button, image size 144×50
320×50 mobile size: headline, author line, “Read More” button, image size 80×50
Custom Square – Sub Pages
- 12 Months
- 250×250 pixels
- Positioned on one of the four rectangles spots on each of the four main site categories & select corresponding subpages (4 rotations per spot).
Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.