Display Advertising Digital Edition Direct Mail Profiles Spotlight Sponsored Content

Target industry professionals in print and online — all decision makers in the global pulp and paper industry.

Regularly cited as the top benefit for TAPPI members, Paper360° and its partner publications, websites and eNewsletters provide the pulp and paper industry with a business resource to reach top global buyers, influencers and specifiers in print and online.

WHERE OUR READERS WORK:

Paper manufacturers
Suppliers to the pulp and paper industry
Consultants
Academics
Other areas including research, printing, corrugated and converting, labeling and packaging, government, engineering firms, and students.

Now featuring CorrFocus,
corrugated industry news
and topics!

Paper360° is a publication dedicated to exploring the links within the pulp and paper industry: from forest resource to finished product; from superintendent to CEO; around the industry, around the world. Paper360° is a magazine steeped in tradition with roots firmly planted in the technical and management expertise of TAPPI and PIMA.

2024 MarCom Honorable Mention

MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,500 print and digital entries are submitted from dozens of countries.

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

Package Rates and Corporate sustaining member discounts available. Contact your Naylor representative for more information

Are you ready to take your influence to the next level?

Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

Our digital edition is mobile responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. Link to the landing page of your choice and maintain your presence on the digital issue for readers to reference at any time.

On average, the Paper360° digital edition eblast receives:

22,927+ messages delivered per issue
5,556+ unique opens per issue

*Based on the past 6 issues.

Seamless reader experience: each digital edition includes streamlined navigation that allows users to easily switch between the HTML mobile-optimized Reading View and PDF replica-based Page View with no interruption.
Optimized ad placements for maximized results: our run-of-site ad placements will be seen no matter what issue or article a reader is on, for the duration of the sold issue, ensuring the best performance during peak reader engagement.

Centralized hub: the Content Hub of each digital edition serves as the initial gateway and archive to featured articles, past issues and additional association content feeds, with prime real estate for exclusive ad placements.
Consistent email promotion to drive readership: every digital edition issue is promoted to the association’s audience, with a marketing reminder email scheduled to encourage engagement from initial non-opens.

Run-of-Site (ROS) Ads

Maximize visibility with exclusive Run-of-Site ads. The Leaderboard (Top), Leaderboard (Bottom), and Rectangle placements appear across every page of a digital edition for the entire issue cycle – including the Content Hub, Reading View, Page View, and all archived issues. When the next edition is published, placements refresh with newly sold ads.

Content Hub Exclusive Digital Ads

Own the Content Hub with exclusive placements designed for maximum exposure. The NavBar Sponsor Banner Ad and Content Hub Rectangle appear only within the Content Hub — the first stop for all digital edition traffic when a new issue is released.

Per Issue Digital Ads

The following positions are purchased and placed on a per issue basis, and will remain on the designated issue that they were placed on for future navigation.

HTML5 Ad

This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Digital Insert or Outsert (Medium, Large or Full Page)

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to target audiences. The video sponsorship is placed on its own page and is included as an item in the Table of Contents.

Mobile TOC Banner – Reading View

On a desktop, the mobile TOC banner ad appears within the table of contents to the right of the magazine in the Reading View. The table of contents, and the TOC banner, appears after clicking/tapping on the Contents icon in mobile view. The top mobile banner appears after the 1st article. Subsequent mobile banners appear every 2 articles after.

Digital Edition Sponsored Eblast

When each edition of Paper360° magazine is distributed, an email is sent to all members and subscribers making them aware that the digital edition is available for viewing.

Enjoy the benefits of a targeted email blast:

Delivers your message directly to the inbox of decision-makers in the paper, pulp, and packaging industry.
Frequently forwarded to others for additional exposure.
Directs visitors to the landing page of your choice to facilitate the purchasing process.
EXCLUSIVE AD SPACE

eBlast Sponsor

Only one spot available- NO ROTATION
Located at the top of the email blast
Distributed with each edition of the magazine
640 x 100 pixels
Max file size 100kb
JPG only

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level?

Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Go beyond the publication

Catch readers’ attention by placing a flier, brochure or postcard inside the clear bag in which the publication is mailed. Whether you are promoting an event, a new product, or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company.

Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.

Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.

Company Profile

The Company Profile section is an easy-to-use resource highlighting companies by the category of service provided. The information listed in your company profile gives our members compelling information they need to select your company’s product or service with confidence.

Rates are net and per insertion. Reservation is on a first-come first-served basis

Spotlight Section

This is your cost-effective opportunity to enhance your visibility in the publication by adding your company’s logo, description or both to our spotlight section.

Target industry professionals in print and online — all decision makers in the global pulp and paper industry.

WHERE OUR READERS WORK:

2024 MarCom Honorable Mention

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come first-served basis

Package Rates and Corporate sustaining member discounts available. Contact your Naylor representative for more information

Are you ready to take your influence to the next level?

Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Extend your print advertising investment with the unique benefits of digital media.

On average, the Paper360° digital edition eblast receives:

*Based on the past 6 issues.

Run-of-Site (ROS) Ads

Content Hub Exclusive Digital Ads

Per Issue Digital Ads

HTML5 Ad

Digital Insert or Outsert (Medium, Large or Full Page)

Digital Video Sponsorship

Mobile TOC Banner – Reading View

Sponsored Content

Rates are net and per insertion. Reservation is on a first-come first-served basis

Digital Edition Sponsored Eblast

Enjoy the benefits of a targeted email blast:

eBlast Sponsor

Rates are net and per insertion. Reservation is on a first-come first-served basis

Are you ready to take your influence to the next level?

Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.

Go beyond the publication

Additional mechanical charges may apply. Rate is per insertion. Reservation is on a first-come first-served basis.

Company Profile

Rates are net and per insertion. Reservation is on a first-come first-served basis

Spotlight Section

Rates are net and per insertion. Reservation is on a first-come first-served basis

Sponsored Content

Rates are net and per insertion. Reservation is on a first-come first-served basis

Spotlight - Full Color

1x

Supplementary Charges

Spotlight - Full Color

1x

Supplementary Charges