Display Advertising Profiles Sponsored Content

CFMA Find a Service Provider

The CFMA Find a Service Provider takes online buyers’ guides to the next level, delivering a content rich, interactive site where buyers can come to research products and services in their industry, and your company can become a thought leader by delivering valuable content to engage with potential customers.

24/7 fully responsive buyers’ guide with a number of features:

• Improved search with auto-suggest functionality built in to help deliver quick, relevant results.
• Multiple advertising options including enhanced listings with added features, run of site display advertising, and sponsored content marketing opportunities.
• The ability to log-in and purchase or update your own listing information.
• Cross promotion in other CFMA communication pieces.
• Advertising opportunities leading visitors to a landing page of your choice to learn more about your business offerings.
• Google™ integration allowing for extensive search engine optimization.

Super Leaderboard EXCLUSIVE

Twelve months, 970 × 90 pixels.* Display your business uniquely and exclusively! Showcase your company at the top of every page with a call to action.

Second Rectangle – Run of Site

Twelve months, three rotations, 300 x 250 pixels.* The rectangle positions are located on the right-hand column of every page, ensuring your message is prominently displayed.

Third Rectangle – Category

Twelve months, five rotations, 300 x 250 pixels.* The category rectangle is located on the right-hand hand column as the exclusive ad for a category page of your choice, ensuring your message is displayed in front of a relevant audience.

Skyscraper/Rectangle Package

First Rectangle – Run of Site

Twelve months, seven rotations, 300 x 250 pixels.* The rectangle positions are located on the right-hand column of every page, ensuring your message is prominently displayed.
ROS Skyscraper
Twelve months, seven rotations, 160 x 600 pixels.* The skyscraper is positioned on the left-hand column of every page, ensuring your message is prominently displayed.

*Your display ad option may require responsive ad sizes. For complete specs on all sizes involved, visit www.naylor.com/onlinespecs.

Premier Listing Package

Premier Listings are designed to offer heightened visibility within the CFMA Find a Service Provider. They contain all basic information and include five product/service category listings of your choice. A supplementary charge will apply for each additional category listings.

Premier Listing additional features:

Company logo
Company header image
Information brochure in PDF format
Active website, social media links, e-mail address, and up to five contacts with headshots
Extended company profile and products and services listing
Product image and description linked to your website
Integration with Google™ features including search indexing and analytic reporting
Ability to link to your purchased level 2 and 3 content marketing opportunities

Maximize the impact of your Premier Listing with these upgrades

Category Sponsor First, Second, or Third Position

For companies that want to ensure top visibility in their category, we offer guaranteed placement above your competitors. When visitors click on a product/service category, your company is the first that they see. Includes Video upgrade.

Video Upgrade

Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to five minutes.

For the latest online specs, please visit www.naylor.com/onlinespecs.

Rates are net. Reservation is on a first-come, first-served basis.

Content Marketing Opportunities

Position your company as a thought leader and solution provider in the industry! Reach key decision-makers at their workplace or on the go, educate our members regarding the benefits of using your product or service, and improve the credibility of your company.

Content Level 1 – Native Ad

Headline (up to 10 words)
Summary (up to 50-70 words)
Featured Image (180 x 150 thumbnail)
External Call to Action Link

Content Level 2 – Advertorial

Headline (up to 12 words)
Article content (up to 500 words – summary links to full article page)
Featured image (500 pixels wide)
External download or call to action link
Cross promotional linkage to company’s premier listing

Content Level 3 – Sponsored Content

Headline (up to 15 words)
Article content (up to 2,000 words – summary links to full article page)
Featured image (500 pixels wide)
Additional images on full article page (up to three)
Multiple call to action links permitted on full article page
Cross promotional linkage to company’s premier listing
Run of Site presence through Featured Content widget for the first month

The association and Naylor will have final approval of text in the sponsored content. All ads are posted for one year. Options for extending content beyond one year are available. Contact your sales representative for additional details.

Rates are net. Reservation is on a first-come, first-served basis.

Current Rates (CFM-O0023) Next Year's Rates (CFM-O0024)

Profiles
Rate

Category Sponsor Listing - First
$950.00

For more information, please visit:
https://www.naylor.com/support/advertising/onlinespecs/marketbase-ad-specifications/

Category Sponsor Listing - Second
$875.00

For more information, please visit:
https://www.naylor.com/support/advertising/onlinespecs/marketbase-ad-specifications/

Category Sponsor Listing - Third
$770.00

For more information, please visit:
https://www.naylor.com/support/advertising/onlinespecs/marketbase-ad-specifications/

Premier Listing
$565.00

For more information, please visit:
https://www.naylor.com/support/advertising/onlinespecs/marketbase-ad-specifications/

Supplementary Charges

Artwork Creation
$125.00

Index Listing
$50.00

Member Discount
5.00%

CFMA Find a Service Provider

24/7 fully responsive buyers’ guide with a number of features:

Super Leaderboard EXCLUSIVE

Second Rectangle – Run of Site

Third Rectangle – Category

Skyscraper/Rectangle Package

First Rectangle – Run of Site

*Your display ad option may require responsive ad sizes. For complete specs on all sizes involved, visit www.naylor.com/onlinespecs.

Premier Listing Package

Premier Listing additional features:

Maximize the impact of your Premier Listing with these upgrades

Category Sponsor First, Second, or Third Position

Video Upgrade

For the latest online specs, please visit www.naylor.com/onlinespecs.

Rates are net. Reservation is on a first-come, first-served basis.

Rates are net. Reservation is on a first-come, first-served basis.

Content Marketing Opportunities

Content Level 1 – Native Ad

Content Level 2 – Advertorial

Content Level 3 – Sponsored Content

Rates are net. Reservation is on a first-come, first-served basis.

Profiles

Rate

Supplementary Charges

Profiles

Rate

Supplementary Charges