Display Advertising Sponsored Content TPL Sponsorship

Spectrum Online
Display Advertising

spectrum.ieee.org

IEEE members’ expertise spans industries from consumer electronics, smart grid, and robotics to life sciences, cloud computing, and much more. Every day, members log on to Spectrum.IEEE.org for pertinent information regarding the industry

Impress on Any Platform

Homepage

Subpage

Mobile

Homepage

Subpage

Mobile

Welcome Mats

○ $225/CPM, 50k impression minimum
○ 640 x 480 px

Leaderboard

○ $90/CPM, 50k impression minimum
○ 970 x 250 px
○ Mobile Site: 320 x 100 px

Top Leaderboard

○ $90/CPM, 50k impression minimum
○ 728 x 90 px
○ Mobile Site: 320 x 100 px

Medium Rectangle

○ $90/CPM, 50k impression minimum
○ 336 x 280 px
○ Mobile Site: 336 x 280 px

Banner Roadblocks

○ Available when all ad positions are purchased at the same time
○ $2,000/day

Custom Campaigns splitting impressions between Leaderboards and Rectangle ad sizes can be created at no additional cost.
Custom Targeting Options are also available.

Please ask your sales representative for more information.

Available Ad Sizes
Leaderboard
970 x 250 px
728 x 90 px
Rectangle
300 x 600 px
336 x 280 px
300 x 250 px
Moblie Banner
320 x 100 px
320 x 50 px

Sponsored Content

Position your company as a thought leader and solution provider in the industry by including content on our website under your area of expertise! Our website sponsored content opportunities allow you to reach key decision-makers at their workplace or on the go, educate our members regarding the benefits of using your product or service, and improve the credibility of your company. Sponsored content opportunities are paid advertising messages that allow you to nurture your leads, enhance brand awareness and position your company as an industry thought leader. Draw attention to a recent research study, infographic, white paper or in-depth blog post by publishing on our website. The association and Naylor will have final approval of text in the sponsored content. Contact your sales representative for additional details on content guidelines.

Rates are net. Reservation is on a first-come first-served basis

Content Marketing Services (Website Only)

Native Sponsored Content

Client Supplied – $6,000
IEEE Supplied – $8,500

Image:
○ Desktop: 336 x 280 px plus text
○ Mobile: 336 x 280 px

Custom Video

Video Promotion – $7,000

Click Links to View Full Highlighted Articles:

A Better Platform for Testing Circuit Boards

Mobile Dexterous Robots: a Key Element Against COVID-19

Top Programming Languages
Webpage Sponsorship

spectrum.ieee.org/top-programming-languages

Want to reach programmers? Put your message inside this highly read online report on Top Programming Languages — one of Spectrum’s most popular annual features.

Last year, this page received over 700k views.

Rates are net. Reservation is on a first-come first-served basis

Sponsorship

○ 3 rotations
○ Runs for entire year
○ $15,000 per rotation
*Discounted Rates for multiple rotations. Contact your sales rep.

IEEE will create advertisement, please provide:
• High res PNG logo
• Tagline
• Color theme
• URL

Current Rates (IE00W0124)

Spectrum Online Display Advertising

spectrum.ieee.org

Impress on Any Platform

Sponsored Content

Rates are net. Reservation is on a first-come first-served basis

Top Programming Languages Webpage Sponsorship

spectrum.ieee.org/top-programming-languages

Rates are net. Reservation is on a first-come first-served basis

Spectrum Online
Display Advertising

Top Programming Languages
Webpage Sponsorship