Available to Members Only
Position Your Company as an Industry Thought Leader with NAPA’s Sponsored eBlast
NAPA’s Sponsored eBlast offers a high‑impact way to share valuable insights with professionals across the asphalt pavement industry. This exclusive, limited‑availability opportunity gives you full control over your message, allowing you to deliver meaningful, educational content that elevates your organization’s expertise and strengthens your reputation within the asphalt community.
Why Educational Content Drives Better Results
NAPA members and stakeholders consistently respond more positively to content that informs, educates, and supports industry advancement. Case studies, whitepapers, and technical insights foster credibility and demonstrate your commitment to helping the industry innovate and solve real challenges. Promotional or competitive messaging, however, tends to underperform and is less aligned with NAPA’s mission to provide value‑driven education to its audience.
Content Guidelines
- Submit educational, thought‑leadership content (e.g., case studies, whitepapers, research insights)
- Avoid promotional tone and competitive claims
- Focus on practical knowledge, industry challenges, innovation, or best practices that support member learning
Unique Benefits of a NAPA Sponsored eBlast
- Exclusive Visibility: Your content stands alone—no competing information—ensuring optimal focus and impact.
- Broad and Targeted Reach: Deliver your message directly to 7,200+ recipients, including NAPA members, industry prospects, government agencies, researchers, academics, and key infrastructure stakeholders.
- Drive Action: Link readers to the landing page of your choice to support downloads, inquiries, engagement, and buying actions.
JPG Ad
- Naylor will design or client supplies.
- Width: 610 pixels, Height: 1024 pixels.
- Creative accepted: One file, JPG only. (No animation.)
- File must created/saved in RGB color mode. (Most digital graphics and photos are already in RGB mode; check this by viewing the file properties.)
- File must be a minimum 72 dpi.
- One URL click tag is accepted.
HTML Ad
- Client supplies HTML code. (Naylor does not provide HTML ad creation service.)
- Width: 610 pixels, Height: Variable.
- Inline styles only.
- Images/supporting files must be served from client server. (Naylor does not host files.)
- Full absolute path for images/supporting file.
- Third party tags and 1×1 tracking pixels tags not accepted.
- One URL click tag is accepted.
True Text Advertorial
- 600×350 banner (.JPG – no animation)
- File must be created/saved in RGB color mode.
- File must be minimum 72 dpi.
- One company logo (150 pixels wide max)
- Company tagline (5-10 words)
- 70-100 words of text
- Call to action text (5-7 words). If not provided, the default text will be “Learn More”
- One URL/call-to-action link
All advertisers will receive an invoice for the total amount, due upon activation.
Advertisements must be in JPG format (animation and Flash/SWF files are not accepted) and the total file size must not exceed 100kb. Contract advertisers may change their ad artwork once a month at no additional cost.
Advertisers will receive campaign performance reports that detail monthly ad impressions and click-throughs on an as-requested basis.
When renewing online ads, priority and first right-of-refusal will be given to advertisers who commit to 12 months. All other companies will be renewed on a first-come, first-served basis.
Disclaimer: Please note that the mockup shows overall newsletter layout, but exact ad location on the newsletter will vary based on the amount of editorial content supplied each issue.
Rates are net. Reservation is on a first-come first-served basis.
Are you ready to take your influence to the next level? Ask us about custom packaging options and industry-specific campaigns to boost your presence in print and online.