Welcome to the NASSP Media Guide

Connect with more than 16,000 school leaders, 31,000 school programs and its advisers, and 2 million students involved in NASSP leadership programs. Let us develop a custom package to enhance brand awareness and create quality leads for your organization today.


Advertise with NASSP and target a specific audience:

Elevate your brand and start connecting with principals, assistant principals, department heads, district supervisors, superintendents, and aspiring school leaders nationwide.

Reach representatives of the National Honor Society, National Junior Honor Society, National Elementary Honor Society, and the National Association of Student Councils.

Explore individual media channels below:

Digital & Print Channels

NASSP Website

Advertising on the NASSP website is a great way to reach member and nonmember visitors and reinforce your marketing message. Visitors utilize the site to learn about upcoming association events, view the latest issues of Principal Leadership magazine, and more.

School of Thought Blog

With content from school leaders and education experts, the School of Thought Blog offers a wealth of information and research on emergent education issues. This opportunity gives you the ability to create and display your content and establish yourself as a leader in the education space.

Sponsored Webinars

Easy access to professional learning NASSP offers live and on-demand webinars, which allow users to access robust professional learning at their convenience on the most pressing education issues facing their schools. Webinars are free to both members and nonmembers.

Principal’s Update

Principal’s Update is the primary resource for more than 20,650 middle school and high school principals around the U.S. It delivers its readers updates on the latest news, content, and other education-related information to assist them in better leading their schools.

Honor Society News

Delivered weekly to 61,870+ NHS and NJHS principals & advisers, NASSP’s Honor Society News delivers updates on upcoming events, recognition opportunities, and content relevant to their role as a middle-level or high school principal or adviser to NASSP student programs.

NASC E-Bulletin

Delivered monthly to over 6,000 advisers for the National Student Council, NASSP’s NASC E-Bulletin is the primary e-newsletter for new and existing student council advisers to receive the most relevant content and information to better lead their students.

Principal Leadership Magazine

Principal Leadership magazine is a highly valued resource that is distributed to more than 18,000 decision-makers on a monthly basis. This publication focuses on school leaders’ real needs, offering them practical strategies for improving their schools in a constantly evolving educational environment.

Student Programs’ Websites

Advertising on the NASSP student programs’ websites keeps your company consistently visible to principals, advisers, and student leaders throughout the year. Maintaining visibility through these websites ensures that your company is top-of-mind when schools need a solution.

Events Channels

UNITED, the National Conference on School Leadership, a powerful partnership between the National Association of Secondary School Principals (NASSP) and the National Association of Elementary School Principals (NAESP) that gives you the ability to showcase your company to education leaders looking to purchase products and services like yours.

Start Connecting With School Leaders & Student Advisors Across The Country!