Principal’s Update
The primary resource for over 20,000 middle school and high school principals and assistant principals around the U.S. It delivers its readers updates on the latest news, content, and other education-related information to assist them in better leading their schools.
Enjoy the benefits of a targeted eNewsletter:
- Delivers your message directly to the inbox of 20,653 decision-makers on a daily basis
- Frequently forwarded to others for additional exposure
- Cross-promoted in other NASSP publications and communications pieces
- Directs visitors to the landing page of your choice to facilitate the purchasing process
Principal’s Update Engagement:
- Monthly Average Unique Open Rate: 41.95%
- Monthly Average Click Rate: 3.28%
Statistics from July 2022 – June 2023
*Artwork is due 3 weeks prior to the distribution date of the newsletter
Banner
- 2 available
- 728×90 pixels
Rectangle
- 3 available
- 300×250 pixels
Sponsored Content
- 4 available
- TEXT ONLY, no image, with the following specs:
- Final dimensions: 728×90 pixels
- Background will be white with no border around it
- Headline (60 characters)
- Text Body (200 characters)
- Call to Action (ie. ‘Learn More’, ‘Click Here’)
- URL
- Sponsor logo allowed in the lower right-hand corner
All advertisers will receive an invoice for the total amount, due upon activation.
Advertisements must be in JPG format (animation and Flash/SWF files are not accepted) and the total file size must not exceed 100kb. Contract advertisers may change their ad artwork once a month at no additional cost.
Advertisers will receive campaign performance reports that detail monthly ad impressions and click-throughs on an as-requested basis.
When renewing online ads, priority and first right-of-refusal will be given to advertisers who commit to 12 months. All other companies will be renewed on a first-come, first-served basis.
Disclaimer: Please note that the mockup shows overall newsletter layout, but exact ad location on the newsletter will vary based on the amount of editorial content supplied each issue.
Rates are net. Reservation is on a first-come, first-served basis.
Current Rates (PRI-N0124)
Next Year's Rates (PRI-N0125)