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Principal Leadership Magazine

Principal Leadership, published monthly September through May, focuses on school leaders’ real needs, offering them practical, hands-on strategies for improving their schools. This highly valued resource is distributed to more than 18,000 school and district level decision-makers on a monthly basis, providing them with concrete resources for their constantly evolving educational environment. Put your products and solutions in front of the education leaders driving the purchasing decisions that are shaping education as we know it with a placement in Principal Leadership and begin generating leads and increasing your brand awareness today. Click here to view the editorial calendar of the magazine.

Principal Leadership magazine is a Platinum 2024 Hermes Creative Award winner

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

Extend your print advertising investment with the unique benefits of digital media.

Our digital edition is mobile-responsive and HTML-optimized, providing readers with an exceptional user experience across all devices. Link to the landing page of your choice and maintain your presence on the digital issue for NASSP members to reference at any time. The digital edition of Principal Leadership will be exclusively accessible to NASSP members.

Switch between views with ease

Reading view (default): The HTML-based view of our publication, optimized for all devices. Scrolling articles automatically adjust for comfortable reading.
Page view: The digital replica of the publication. Flip through this digital book in either a 1- or 2-page format. Determine your preferred zoom setting for an optimal experience.

Principal Leadership magazine is a Platinum 2024 Hermes Creative Award winner

Leaderboard (all views)

The leaderboard ad appears on-screen in both the reading view and page view of the digital publication.

Rectangle (all views)

The rectangle ad is on the table of contents, appearing on-screen for all pages of the reading view and page view.

& TOC Mobile Banners (HTML reading view)

The TOC mobile banner appears in the table of contents, on-screen to the right of the publication on desktop and clickable on mobile in the reading view. The top TOC mobile banner will appear after the 1^starticle, and subsequent banners show every 3 articles.

HTML5 Ad

This mobile responsive ad option gives you the freedom to include text, images, hyperlinks and video across a variety of devices. Full design must be provided by the advertiser at this time.

Medium/Large/Full Page Digital Insert or Outsert

Your message appears as an image-based insert, either in between key articles, or placed at the back of the digital publication.

Digital Video Sponsorship

The video sponsorship option displays a video, 50-70 words of summary content and a hyperlink to deliver your message to target audiences. The video sponsorship is placed on its own page and is included as an item in the Table of Contents.

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Go beyond the publication

Catch readers’ attention by placing a Glue-Tipped 1 Page 2 Surface Insert in Principal Leadership. Whether you are promoting an event, a new product, or your entire product line, this exclusive marketing opportunity will ensure tremendous exposure for your company.

Ensure your message is the first readers see by wrapping it around the publication with a belly band. Since readers must detach the belly band to access the rest of the publication, your ad is ideally placed to be noticed.

Principal Leadership magazine is a Platinum 2024 Hermes Creative Award winner

Additional mechanical charges may apply. Sales representative will confirm net rates (insertion rate plus mechanical charge). Reservation is on a first-come first-served basis.

Principal Leadership Magazine

Rates are net and per insertion. Premium positions are an additional charge. Reservation is on a first-come, first-served basis.

Extend your print advertising investment with the unique benefits of digital media.

Switch between views with ease

Leaderboard (all views)

Rectangle (all views)

& TOC Mobile Banners (HTML reading view)

HTML5 Ad

Medium/Large/Full Page Digital Insert or Outsert

Digital Video Sponsorship

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

Go beyond the publication

Additional mechanical charges may apply. Sales representative will confirm net rates (insertion rate plus mechanical charge). Reservation is on a first-come first-served basis.

Sponsored Content

Rates are net and per insertion. Reservation is on a first-come, first-served basis.

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