Target School Leadership Packages
Elevate your brand and start connecting with principals, assistant principals, department heads, district supervisors, superintendents, and aspiring school leaders nationwide.
Channels to Reach Principals
Principal Leadership Magazine
Principal Leadership, published monthly September through May, focuses on school leaders’ real needs, offering them practical, hands-on strategies for improving their schools. This highly valued resource is distributed to more than 18,000 school and district level decision-makers on a monthly basis, providing them with concrete resources for their constantly evolving educational environment.
Principal's Update
This newsletter is the primary resource for more than 20,650 middle school and high school principals around the U.S, providing school leaders with the latest news, content, and other education-related information to assist them in better leading their schools.
NASSP Website
This is a great way to reach and engage member and non-member visitors while strengthening your marketing message. Visitors come to the site to learn about upcoming association events, access the latest issues of Principal Leadership magazine, and discover valuable resources.
Sponsored Professional Development
NASSP provides live and on-demand professional learning for educational leaders on the most pressing issues facing their schools and communities. This presents a unique opportunity to connect with a diverse audience of decision makers as they actively participate in these learning experiences.
School of Thought Blog
With content from school leaders, students, and teachers, the blog shows how emerging and innovative ideas in education are translated to the classroom and communities. Create and display your ideas and content alongside these education experts establishing yourself at the forefront of learning.
Events
LEAD Conference
Feb. 27 - March 1, 2026 | Washington, D.C.
LEAD is the premier national leadership conference for students and advisers, bringing together more than 2,000 participants from NHS, NJHS, and NASC. Attendees gather to build leadership skills, exchange ideas, and learn from one another while preparing for future success.
NELA
April 15-18, 2026 | Washington, D.C.
The National Education Leadership Awards (NELA) is an invitation-only experience honoring excellence in school leadership and student achievement. This inspiring multi-day gathering brings together principals, assistant principals, and student scholars for meaningful recognition and shared purpose.
NASSP Summit
July 6-8, 2026 | Indianapolis, IN
This exclusive summit convenes state association executives and highly engaged members for two and a half days of strategic collaboration and celebration. The event provides a rare opportunity to connect directly with decision-makers and influencers shaping the future of school leadership.
National Education Advocacy Summit
Nov. 15-18, 2026 | Washington, D.C.
The National Education Advocacy Summit is an invitation-only gathering that brings school leaders and the National Student Council together to engage policymakers and advocacy experts. The event offers powerful opportunities to network with key voices in K–12 education and support collective action.
NASSP National Principals Conference
February 6-9, 2027 | Tampa, FL
The National Principals Conference is the nation’s premier gathering of pre-K–12 principals and assistant principals, bringing school leaders together to reimagine education, spark innovative strategies, and strengthen the networks that support their work. At its core, NPC 2027 creates purpose-driven communities grounded in research and practice, connecting leaders from across the country to share experiences that elevate leadership, advance equity, and shape the future of education with vision, purpose, and lasting impact. Sponsorship opportunities coming soon!