Marketing Solutions to Drive
Brand Awareness & Generate Leads
In today’s digital age, reaching the right audience and building a strong brand presence are key factors for success in the asphalt pavement industry. We offer three distinct media kit packages featuring omnichannel solutions, which utilize a variety of channels to deliver your message consistently. These packages address your marketing goals, whether you’re looking to amplify brand awareness and reach a wider audience or establish yourself as an industry thought leader and capture valuable leads.
Integrated Digital + Sponsorship Suite Package
$44K
Over $4,300 in Savings!
Deliver consistent, impactful messaging to the leaders driving the $26.8 billion asphalt industry. The Integrated Digital + Sponsorship Suite combines NAPA’s trusted platforms to maximize your brand’s exposure year-round. This package ensures your message reaches an engaged audience of asphalt producers, contractors, and industry stakeholders, influencing decisions and driving memorability. Elevate your presence with targeted campaigns that position your company as a leader in innovation, sustainability, and excellence within the asphalt industry. Ready to unleash your brand power?
AsphaltPavement.org Website Advertising – Custom Billboard Sponsored Content – Middle Sub Pages (12 Months)
NAPA’s website, AsphaltPavement.org, represents the collective voice of the U.S. asphalt pavement industry with a focus on the business of the association. It is our portal for member engagement, as well as for welcoming new members and stakeholders learning about the industry. AsphaltPavement.org receives more than 11,600 visits and over 20,100 pageviews every month!
NAPANow.org Website Advertising – Leaderboard Ad (12 Months)
NAPA Now is your central source for asphalt pavement news and updates, integrated with NAPA’s newsletter, magazine, and website to take the guesswork out of finding content you value and that matters to you – when it matters to you. NAPA Now site visitors are members, prospects, agencies, academics, researchers, and other stakeholders.
NAPA NewsBrief – First Banner Ad (12 Months)
NAPA NewsBrief is distributed to 8,000+ readers who are: members, prospects, agencies, academics, researchers, and other stakeholders. NAPA NewsBrief brings readers select news from nationwide sources on topics they personally care about. A simple click leads to a customized newsletter every week!
NAPA Weekly – First Row Rectangle (12 Months)
NAPA Weekly is distributed to 6,600+ readers who are: members, prospects, agencies, academics, researchers, and other stakeholders. NAPA Weekly delivers relevant news directly to the reader’s inbox in a streamlined and predictable way, so they can follow hot topics while activating their membership and engaging with the association.
Webinar Sponsorship
NAPA Webinar Sponsorships expand our pool of experts and topics, while expanding your audience. Demonstrate your commitment to and innovation within the asphalt pavement industry by sponsoring and supporting delivery of educational webinars. NAPA webinars help industry professionals stay on top of industry best practices, news, and trends.
Social Media Sponsorship
Demonstrate your commitment to and innovation within the asphalt pavement industry by reaching NAPA’s digital audience with social media posts. Post your message on NAPA’s social media accounts 4 times over a one-month period.
Podcast Sponsorship
NAPA Podcast Sponsorships expand our pool of experts and topics, while expanding your audience. Demonstrate your commitment to and innovation within the asphalt pavement industry by sponsoring insightful podcast episodes (or a whole season!).
Audience Extension (Retargeting) – 200,000 Impressions (12 Months)
Continue to build your brand beyond the NAPA website through audience extension (also known as site retargeting). With retargeting, your ad is served to those visiting AsphaltPavement.org and NAPABuyersGuide.org as they frequent other sites across the web. Our qualified audience is your chance to re-engage them with a completely new level of customization and insight.
NAPA Buyers’ Guide – Second Leaderboard (12 Months)
The NAPA Buyers’ Guide is a one-stop shop for maintaining and growing a business. From equipment dealers to business consultants, the buyers’ guide hosts all the products and services industry professionals are looking for on one interactive website.